Kevin O'Leary describes Omega watches as "entry level" and "affordable"

Just finish watching it. Michael as always is full of class and humble. On the other hand, Kevin is full of cr*p and sound so fake. This dude must really loves to hear himself talk.

Like herpes or renewable energy.

Just popping in to announce I have no idea who you all are even talking about and how amusing I find it that you’re getting upset about this. I’m having a good chuckle at the fact that you have opinions about this topic, because I don’t, having never before encountered it. I’m literally throwing my head back and laughing uproarious, heaving guffaws, even as I type, at the thought that you not only know about it, but you actually have taken the time to discuss your views about it in a thread that expressly invited you to do so. Just look at how much happier, not to mention wealthier, I am for not knowing the first thing about the topic under discussion, with far more interesting things to do than to contribute a single thought of any value to it. That’s all I have to say for now, but I will be sure to visit in the near future to say it again.

People jump immediately to price .... but they shouldn't.

Prices fluctuate, people can inherit things, markets change, perceptions change, etc etc. Price doesn't qualify or disqualify something from "entry level" or "high horology". For example with cars, one can buy a Toyota that's more expensive than a Mercedes, but nobody would say that Toyota, or that Toyota model, is a luxury car, but they would say that Mercedes is.

For example, with watches we could name brands as "luxury" and likely all agree:
* Patek
* AP
* Vacheron
* JLC
* Lange

And what these brands have in common, with exceptions, are generally unique designs, hand finished movements, etc.

Then you get to mass-made / machine-finished movements:
* Omega
* Tag
* Tissot
* Oris
* etc etc

Most all would agree these brands can make very nice watches, but they're not at the level of the first "luxury" group, so maybe we could call these brands "premium"

And then you have the contradictory outlier: Rolex.

It's a mass-made, machine-finished movement but the brand is luxury - this is very similar to the Mercedes brand to the auto world ... most would say Mercedes is DEFINITELY "luxury" but many would say Audi & BMW are "premium" with only a few models being luxury.

In short, we can ignore price and define "entry-level" as a quality watch, but machine-made, machine-finished ... unless you're Rolex ...

Then Omega is entry level.

Kevin crying over his 1-on-1 AP is like me shedding a tear over my Moonswatch… 😁

I can only feel sorry for producer Michael, he is just too wealthy for his own good. 😀 He is the ultimate kid in the candy store, only buying the awful over priced candy the older kids tricked him into buying.

I have only seen two of his videos, he might have begun collecting Casios for all I know.

I’m of the opinion that you should get what you want.

This man’s opinion means nothing to me.

Yeah… some people just have too much money for their own good…

I would love to one day know what that's like.

Scallop eating a hamster? Best thing on the thread, I am with @krogerfoot.

My first watch was a Speedmaster; that was my entry level.

The main issue with the video above is falling for the marketing guff emanating from certain brands; in a world where hand-crafted and hand-finished watches exist a mass produced watch is never going to be top tier.

Totally agree, and IME marketing is generally the symptom vs the cause .

For example Mercedes vs BMW: BMW has always been "my kid's car" vs the Benz "is my car" no matter how much BMW has tried & tries to move upmarket, no matter the marketing/ads/promos/sponsors/ambassadors BMW just never has made the "luxury" jump. It's like when VW tried to sell the Phaeton. Benz is luxury, BMW is premium sport, VW is value.

Thus marketing generally reminds us about & reinforces brand perceptions rather than creating or changing it.

To your point a mass-made, machine made & finished watch like Omega will likely never be top tier and we can likely classify Omega as "premium" versus "luxury". The Holy Trinity is luxury as is the mass-made exception (like Benz), Rolex.

I've been in Switzerland for the last month and the watch ads are everywhere. Interestingly, say, Vacheron leans into a sports lifestyle image whereas Omega generally favors the 007 glamor/style stuff:


So I'd say Vacheron is trying to convince rich people they're sporty, whereas Omega is trying to convince working people they're luxury.

And, if so, that's "premium", aka, entry-level luxury.

Its more the image of the brand for me. Merc and Rolex are old guy or criminal and BMW and Omega are more sporty and technical.

Toyota is Seiko and Lexus is Grand Seiko? Orient is Mazda?