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Is Omega Fairly Classified As An Entry Level Luxury Brand?

gbesq
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Most of us have seen the watch brand hierarchy “pyramid” that includes Omega in the “entry level” luxury tier with other brands such as Zenith and Chronoswiss, but fully two tiers below the “luxury” category which includes Rolex, Hublot, Jaeger LaCoultre, etc. Given Omega’s history, pedigree and horological contributions, particularly the industrialization of the co-axial escapement, is Omega’s entry level classification fair or does the brand deserve better?
 
mzinski
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gbesq gbesq
Most of us have seen the watch brand hierarchy “pyramid” that includes Omega in the “entry level” luxury tier with other brands such as Zenith and Chronoswiss, but fully two tiers below the “luxury” category which includes Rolex, Hublot, Jaeger LaCoultre, etc. Given Omega’s history, pedigree and horological contributions, particularly the industrialization of the co-axial escapement, is Omega’s entry level classification fair or does the brand deserve better?
For those of us who haven’t seen the pyramid, could you post an image?
 
gbesq
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mzinski mzinski
For those of us who haven’t seen the pyramid, could you post an image?

Here you go:

BBF97907-EB78-4921-8C89-A034CC154864.jpeg
Edited:
 
Jokr
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There is just so much wrong with this pyramid. But I doubt any pyramid would do such a highly subjective topic justice.
 
gbesq
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Jokr Jokr
There is just so much wrong with this pyramid. But I doubt any pyramid would do such a highly subjective topic justice.

Agreed. I think that there is a lot that’s wrong with this diagram, not the least of which is that Omega deserves better. Of course it’s highly subjective. I’m just curious as to what other members think.
Edited:
 
STANDY
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No way Omega is on par with Bremont
I would rather a Breitling or Tag over a Bremont anytime.
Bremont tank 50% before you even open the door to the sidewalk let alone get there.

And when was the last time anyone talked about a Piaget

I would move Omega up one and Rolex down one
Omega and Rolex are on par in my book, but Rolex do hold value better due to marketing more than anything.

it’s all just one persons opinion and the pyramid would be different to everyone’s opinion
 
Meme-Dweller
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That pyramid is automatically null and void for stating that Panerais hold their value well.
 
JimInOz
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Where did this come from?

WUS?

This was enough to convince me 🙄.

Screen Shot 2019-11-04 at 4.45.11 PM.png
 
michael22
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Omega & Chopard on the same level!
Total idiocy, for a hundred reasons.
 
gbesq
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JimInOz JimInOz
Where did this come from?

WUS?

This was enough to convince me 🙄.

Screen Shot 2019-11-04 at 4.45.11 PM.png

I’ve seen it before and stumbled upon it again a few days ago while reading an article online. I found it amusing so I thought I would share it for ha ha’s.
 
Foo2rama
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I don’t even know where to start. Except it’s someone with a very weird view of watches and is someone I would not like as a friend.
 
STANDY
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Surprised it wasn't this old chestnut that has been around since 2005 or so

4D33E20E-5E84-42D4-A03E-2566EB59800D.jpeg


Wait a minute Bremont isn’t on it with all their history and that they talk about, must be before their time 🙄
 
michael22
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I thought Girard Perregaux died in the quartz crisis. Have they been reborn, or did they survive?
 
STANDY
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michael22 michael22
I thought Girard Perregaux died in the quartz crisis. Have they been reborn, or did they survive?

They are still going.

43A96D38-FECD-4725-AC76-3FD2E647B2F9.jpeg 766F432B-0C77-4116-B1A2-596CCE24C0E5.jpeg


Limited to 225 pieces in honor of the brand’s 225th anniversary, this 40 mm steel watch features a revisited vintage design strongly inspired by the aesthetic codes of GP’s Gyromatic watches dating from the 1960s: an oval watch case with round bezel, champagne dial with an antique effect, dauphine hands with luminescent material, and applied indexes.
 
MCC
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As everyone has said the pyramid probably does not reflect what most watch enthusiasts would say. It is interesting to reflect though that the relative "respect" that each watch brand would receive has probably changed over time. For example I have a lot of time for Jaeger le Coultre. Historically their movements have been in some of the most respected/iconic watches and even today they make some really nice watches. Then there is Zenith, the El Primero watches have been sought after for years however, in the last few years the brand has gone downmarket in my view, using non Zenith movements in order to deliver watches to a different segment of the market. Of course this is very subjective but I don't think that the reputation and "value" of these brands is a static phenomenon.

As to the question about Omega I think the prices for many of the new models automatically moves them out of the entry level luxury brand category.
 
Eve
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gbesq gbesq
Here you go:

BBF97907-EB78-4921-8C89-A034CC154864.jpeg
It seems whoever created that pyramid was highly conserned how the watch "holds its value".. I remember stumbling across this Chart before, but the moment i read "..hold value.." i thought, that its a pile of crap chart.
 
D
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Not a very complete list as there are some good brands that don't get a mention like GS, Credor and FPJ.
But I suppose there's some merit in it if one is making a sweeping generalization or two.

I don't get the purpose behind it unless one is looking for a debate just for the sake of it.
Edited:
 
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