Most of us have seen the watch brand hierarchy “pyramid” that includes Omega in the “entry level” luxury tier with other brands such as Zenith and Chronoswiss, but fully two tiers below the “luxury” category which includes Rolex, Hublot, Jaeger LaCoultre, etc. Given Omega’s history, pedigree and horological contributions, particularly the industrialization of the co-axial escapement, is Omega’s entry level classification fair or does the brand deserve better?
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