From the article linked above:
“It’s basically $2,000 over retail, but you can’t get an AP (Audemars Piguet) for less than $2,000, so I think it was a steal,” he said. “I’d rather pay a premium than come out and get it.”
That's ridiculous.
I think it only damages the brand in the fact omega can’t properly handle security. I don’t blame omega for people acting like idiots but I’m seeing stores get sprayed with mace as people flip out about there not being enough plastic watches to go around.
It’s 2026 sell them online and everyone can chill.
From the article linked above:
Benny, 30, said he had decided to pay rather than to wait, and had spent $2,400 for one of the watches.
“It’s basically $2,000 over retail, but you can’t get an AP (Audemars Piguet) for less than $2,000, so I think it was a steal,” he said. “I’d rather pay a premium than come out and get it.”
That's ridiculous.
The AP swatch damages omega?
Swatch and Omega benefit when Swatch sells more watches. Not sure what you are trying to say.
And the Omega x Swatch thing was pretty freaking successful.
