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You might contact these guys. They are Rolex's trademark attorney's. I think they helped cause the import issue.
GIBNEY ANTHONY & FLAHERTY, LLP
ANGELO E.P. MAZZA
665 FIFTH AVENUE
NEW YORK, NY 10022
212-705-9841
Email sent and I'll update in about 3 weeks which is the ETA for a response acording to the CBP. If nothing else, it will be good to have their position in writing for those of us uncertain of the current rule.
Too bad you aren't a bit closer to Manhattan and check in person. If Rolex's attorney's couldn't give you a definitive answer, you could head up the street to 725 Fifth Ave and check there. (Trump Tower).
I'll email the US Customs for the current situation rather than stir the lions 🙄 at this point 😀
We have nothing like that, or have ever had anything similar in Australia, that I am aware of. I suppose a much smaller market and quite well controlled by the big watch groups.