I'm part of the Helbros clan

Victor Kiam of Remington Razor fame once owned Helbros. FYI.

You are apparently assuming that your watch was entirely produced by a watch factory. A factory that had raw stock arrive by freight in an entry door, and miraculously, several months later, a distinctive, complete running watch ready for sale was the result. Call such a product, a watch with a pedigree. That is not how your Helbros came to see the light of day. The history of the Helbros name can be found on line, if you are sufficiently interested to look for it. The watch is a product resulting from components “off the shelf”, and is probably (except for the name on the dial), virtually the same as dozens of other watches with countless different names that have been offered for sale. The movement appears to be an ETA calibre 1100 which was not made by Helbros. The case, dial, hands etc. were bought by a watch broker (not made by Helbros), and assembled into a finished product, and offered for sale by the owner of the Helbros name. In other words, a generic watch.

Helbros is one of my favorite generic watch brands. I am quite fond of A Schild movements. Which turn up frequently. There is quite a history regarding Helbros. The products offered were all over the map. Some used really high quality movements. Others loss leaders to simply move stock.

What they did have was some great "Mad men' type marketing.

The other fun thing, is these 'thrift store' watches often turn up as movie and TV show props. Like Doc Brown's 1950s watches. (The 1980 watches were product placements for Seiko and Casio.)

Sometimes they mask out or obscure the name on the dial.

I also have a moderate collection of Helbros named watches.