I don't understand the recent Rolex SS craze/shortage. What am I missing?

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The ADs still get their allocations. The watches just don’t go to the showcases.
 
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@Faz You left your first and last names in the header of the Birks screenshot. You may want to edit or remove that.
 
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They certainly don’t go to customers…or, to which customers do they go to? Those guaranteeing to buy their full allocation? I’m not into conspiracies but this whole thing stinks. The phenomenon remains unexplained and all speculation. how is it possible that an AD basically, refuses to sell you a watch? Are we supposed to show up every morning at opening in hope they receive a watch or two?
 
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Educated guess ; they are in the safe waiting for VIP's and GD's.
Exactly…VIPs….😒. So on what lists are they on when an AD is explicit about not making waiting lists?
 
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Faz Faz
I’ve been trying to buy an Oyster Perpetual for my wife for the last 2 years. I absolutely refuse to go to the grey market. We have 3 ADs here in Montreal. I went through their websites and contacted them with my request via their contact forms. This is what I received in response. One of them, borderline arrogant. The third AD didn’t even bother responding.

View attachment 1371030

i decided to show up in person to the 2 AD that replied. I was shocked to see about 1000 sq/ft of Rolex EMPTY display cases. It sincerely looked like the business was closing and they had moved out all the stock out. Chateau d’Ivoire, I still wonder how these arrogant p**ces are still in business, wouldn’t even discuss the possibility of ordering a watch. Only Birk’s created a “profile” and noted my request. They even went so far as to tell me they would call if a watch becomes available.

Don’t tell me running a jewelry store like this, smack in downtown Montreal, is tenable with NO stock? The attitude of the 2 out of 3 dealers speaks volumes. Do you think they run a business, carrying the Rolex brand, with NO inventory for NO money? It stinks to high hell.
Submit to Rolex’s nonsense or don’t. It’s your choice. Lots of other great brands to choose from that are readily available and have salespeople who treat you with common courtesy and are happy to make a sale. I, for one, have no interest in begging Rolex to sell me a watch. They make a nice product, but it’s simply not that good.
 
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Not all dealers are evil watchmongers. I may have mentioned it earlier in this thread-speaking with a salesmen at my local AD, who is also a dealer for several other brands much higher on the food chain than Rolex, this is a crisis of sorts for them.
They have lists of waiting customers that obligate their fulfillment, but the Rolex devotee wasn’t their bread and butter. When they had stock to show and sell, customers would linger and browse, they would try on the Rolex they came in to see and look at the other cases, try on other brands as they were contemplating and usually bought multiple watches. If they came in with their spouse/partner, there was usually a gift for them as well (penance for the indulgence). Now when someone comes in looking for Rolex and sees the empty cases, they just turn around and walk out. When they ask and are told no, they don’t want to see anything else, they already have a negative feeling about the encounter. When someone calls to inquire if they can see a Rolex and they are told no, the customer doesn’t come in to see anything else.
For these high end Jewlers, Rolex is a hook that brings people in, but is not the mainstay of their business. The salesman’s comment to me was “I hate telling a customer, no”
 
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Submit to Rolex’s nonsense or don’t. It’s your choice. Lots of other great brands to choose from that are readily available and have salespeople who treat you with common courtesy and are happy to make a sale. I, for one, have no interest in begging Rolex to sell me a watch. They make a nice product, but it’s simply not that good.


My thoughts exactly. I just don't get why people spend so much time complaining about this. Either put up with it or go to another brand and be done with it already.
 
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Just because the displays are empty DOES NOT MEAN they don't have anything to sell, they just don't have anything to sell to YOU.
Every piece they get in has been allocated as soon as it arrives.
It's really not that hard to understand...
 
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Submit to Rolex’s nonsense or don’t. It’s your choice. Lots of other great brands to choose from that are readily available and have salespeople who treat you with common courtesy and are happy to make a sale. I, for one, have no interest in begging Rolex to sell me a watch. They make a nice product, but it’s simply not that good.
How to convince my wife😉? She fell in love with this watch, and it happens to be a Rolex. I thought I’d give it a whirl. The results are disappointing to say the least. I thought the “shortage” was with mens SS sports models….

I’m trying to find something in other brands and one has to face it, it’s difficult to find something remotely similar to what Rolex has to offer in the 26-31 mm range that has that simple vibe as in the Oyster Perpetual.
 
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Faz Faz
How to convince my wife😉? She fell in love with this watch, and it happens to be a Rolex. I thought I’d give it a whirl. The results are disappointing to say the least. I thought the “shortage” was with mens SS sports models….

I’m trying to find something in other brands and one has to face it, it’s difficult to find something remotely similar to what Rolex has to offer in the 26-31 mm range that has that simple vibe as in the Oyster Perpetual.
Try these. I have said it before, Omega match and in many cases surpass Rolex, although at 38mm they may be a bit big. : https://www.omegawatches.com/en-gb/watches/seamaster/aqua-terra-150m/ladies-collection/product
 
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Novel solution, remove the rrp from the Rolex website. I’m not suggesting that the rrp is removed but only allow it to be discussed in store, you have to buy in store so let the price be discussed at that appointment. I’d suggest this would stop the immediate comparison between grey market and rrp that’s so easily done on the web, and if your average consumer can’t buy one at retail why advertise the price.
 
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Faz Faz
That’s the issue….my wife is tiny and anything over 30mm is a no go.
I said the same thing about my wife as well, her 29mm 1969 Seamaster was her favorite watch- then she asked to try my Airking.

Not getting that one back. 🙁
 
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I kid you not, she has a 4 1/2 inch wrist.
 
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My thoughts exactly. I just don't get why people spend so much time complaining about this. Either put up with it or go to another brand and be done with it already.
Not everybody is aware of this phenomenon. I for one thought this situation applied to mens SS sports models. Rude awakening. It was my turn to spend my time ranting.
 
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SPO SPO
Just because the displays are empty DOES NOT MEAN they don't have anything to sell, they just don't have anything to sell to YOU.
Every piece they get in has been allocated as soon as it arrives.
It's really not that hard to understand...
Me dumb….
 
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Going simply off technicals you might have a point. But if the wife wants a Rolex then she wants a Rolex, a luxury product is more about the brand than technicals. And an Omega just isn’t a Rolex, both for good and bad.
In her case, it isn’t the brand, it’s the watch, it’s size, the bracelet, dial and how it looks. Omega doesn’t have anything remotely similar. If omega did the AT blue dial for women in 28-31mm I would have a brilliant alternative.