One of the policies of Rolex is they will often cancel an AD's license with no warning. There have been dealers who had sold Rolex for years, didn't give much in the way of discounts, moved a fair number of pieces, and gave good customer service, yet they get a letter saying the license is terminated immediately. No reason given. They are a ruthless organization.
One of the policies of Rolex is they will often cancel an AD's license with no warning. There have been dealers who had sold Rolex for years, didn't give much in the way of discounts, moved a fair number of pieces, and gave good customer service, yet they get a letter saying the license is terminated immediately. No reason given. They are a ruthless organization.
this makes more sense
though, even with an AD, I’m still a bit surprised that they sell used Rolex under the same roof as their new sales; this could be just a foggy brain of mine somehow misremembering that I’ve seen this a dozen times, but I otherwise have the possible misconception that Rolex disallowed this
Perhaps unrelated, but consistent with this it’s been my impression that Rolex has for several years now been consolidating and deleting both ADs and boutiques as they move more toward a D2C model.
I’ve seen it mentioned several times that Rolex are moving to eradicate ADs and sell direct though Rolex owned boutiques.
Is there any actual evidence of this or is it simply opinion?
Rolex doesn't own and operate any boutiques. They, currently, work through partners like Torneau, Bucherer, WoS, Seddiqi, etc.
I’m not sure that is accurate. There are several cities that have exclusive a Rolex Boutiques. In the case of NYC 5th avenue they even have their own Lab in store for minor repairs etc.
those exclusive boutiques are run by 3rd parties.
I see. The 5th avenue one with the Rolex repair center is not Rolex? That's surprising but, hey, stranger things happen.
there's RSC and there's a rolex boutique. which are you referring to?
nope not at all.
In fact, based on the stated above it looks like they have a much smarter plan. TO NOT have boutiques of their own. This way they don't carry leases, or staffing or marketing out of their own pocket and transfer all those costs to the licensees.
I'm just forming scenarios here, I have no knowledge either way.
Several do, Tappers does to. AD's need now to create an entire separate area only for Rolex if they want the license. That's why some stores are not carrying the license anymore because it forces them to give precious real estate and counter space only to Rolex for, basically, advertising. They need dedicated attendants and space. But, Tourneau and tappers etc are still the owners of the branch and they do sell other brands and pre-owned units.
One of this stores tried to buy my Daytona from me when I came in asking for something else. It's stupid.
I do find it amusing as well that we are at a point where the same store will say -"this "new" is 8g, second market it's 15G. - Oh easy choice!! I'll take the new one!!!- No, you can't.
I enjoyed watching this video from Alex, Watchadvisor channel, as it is not too often that one of these YouTubers calls the R-system out.
For the German speakers amongst ourselves, his rendition of the snotty Rolex AD salesman using a Viennese accent around the 11’55” mark of the video made me especially laugh. 😁
Enjoy!
