I don't understand the recent Rolex SS craze/shortage. What am I missing?

Posts
27,683
Likes
70,355
S Shay
Rolex statement

Yep, same one I posted 2 pages ago...
 
Posts
1
Likes
0
I used to be a Rolex fanboy back when my pre-owned exp II was 3K and sub was 6K. At the time, that was good watch for the money. Now they are just unobtainable for most. That, and thinking most people buy them as status symbols and nothing more, has turned me off to the brand.
 
Posts
2,026
Likes
7,157
S Shay
Rolex statement
The best part, at least for me, is in the comment section of the article, with the little “jab” from the author of the Yahoo article, Pras S., to the Hodinkee team that declined to chime in on his article. 😗
 
Posts
489
Likes
2,018
there is no product shortage (gmt / sub / daytona / explorer) at a true market price
there actually is the cash shortage
the true inflation in the last 20 years is at least 400~500%, which is reflected in the prices of un-subsidized items
Edited:
 
Posts
1,144
Likes
3,111
Honestly curious, what's a Sub cost these days if you can actually get one from an authorized dealer, just a run of the mill stainless steal one? A buddy I work with picked one up a week or two ago, I think his "wait time" was about a month. We're in a smaller market so probably not a long list of people to get watches.
 
Posts
1,456
Likes
2,792
Honestly curious, what's a Sub cost these days if you can actually get one from an authorized dealer, just a run of the mill stainless steal one? A buddy I work with picked one up a week or two ago, I think his "wait time" was about a month. We're in a smaller market so probably not a long list of people to get watches.
A plain black Sub no date is AUD$11,400 retail price according to the Rolex website.

A one month wait time? Really? That's the shortest wait time I've ever heard of for a Sub. By all accounts you'd be waiting for at least a year or two. Did your buddy get it at retail price from an AD and did he also have to buy other watches or jewellery to get to the head of the queue?
 
Posts
1,580
Likes
5,083
Honestly curious, what's a Sub cost these days if you can actually get one from an authorized dealer, just a run of the mill stainless steal one? A buddy I work with picked one up a week or two ago, I think his "wait time" was about a month. We're in a smaller market so probably not a long list of people to get watches.
The same OB who got me the new Explorer in about 2-3 months, wouldnt even take me on the waiting list for a the Nodate Sub 😀 according to his it exceeds already 5 year waiting, so no new names on the list..
 
Posts
135
Likes
445
Just wondering if Rolex only offered their 5 year warranty to the original purchaser who registers it at the point of sale at the AD would it reduce flipping and prices at the gray market.
 
Posts
333
Likes
325
Eve Eve
The same OB who got me the new Explorer in about 2-3 months, wouldnt even take me on the waiting list for a the Nodate Sub 😀 according to his it exceeds already 5 year waiting, so no new names on the list..
Not sure where you are based? But for Submariner and other sport models upward in UK there is no waiting list but a register of interest. Basically which means they will give the watch to whoever they want in whatever order. My feeling is that these watches are going to the grey market.
 
Posts
1,456
Likes
2,792
S Shay
My feeling is that these watches are going to the grey market.
I suspect you might be right. I see a lot of Subs and GMTs available from resellers on eBay and Chrono24. Other members have also reported going into grey market dealers and seeing display cases with plenty of said watches.
 
Posts
6,959
Likes
13,016
I'll say it again, Rolex does not set the market price with their MSRP (Manufacturer's Suggested Retail Price), the market sets the real price for any commodity. The market says most Rolex's are worth 2 to 2 1/2 times the MSRP. Either accept it or be forever disappointed that you can't walk into a Rolex AD and pick up a new steel Daytona at $13,150 (Rolex MSRP) and you'll also never clear the 'waiting list' to get one. That's the real world.
 
Posts
1,415
Likes
3,578
I'll say it again, Rolex does not set the market price with their MSRP (Manufacturer's Suggested Retail Price), the market sets the real price for any commodity. The market says most Rolex's are worth 2 to 2 1/2 times the MSRP. Either accept it or be forever disappointed that you can't walk into a Rolex AD and pick up a new steel Daytona at $13,150 (Rolex MSRP) and you'll also never clear the 'waiting list' to get one. That's the real world.

I wouldn’t mind paying what the market commands if it were to Rolex and not some grey market middleman.
 
Posts
333
Likes
325
I'll say it again, Rolex does not set the market price with their MSRP (Manufacturer's Suggested Retail Price), the market sets the real price for any commodity. The market says most Rolex's are worth 2 to 2 1/2 times the MSRP. Either accept it or be forever disappointed that you can't walk into a Rolex AD and pick up a new steel Daytona at $13,150 (Rolex MSRP) and you'll also never clear the 'waiting list' to get one. That's the real world.
Why doesn’t Rolex not then sell their watches at the right market price? If that is what the market values the commodity at. I guess they wouldn’t want to do that be.
 
Posts
5,072
Likes
22,921
S Shay
Why doesn’t Rolex not then sell their watches at the right market price?
Rolex doesn't feel their watches are worth the market price, the only reason market prices are skyrocketing is people are seeing it as investment pieces which only will go up in value.
 
Posts
333
Likes
325
I suspect you might be right. I see a lot of Subs and GMTs available from resellers on eBay and Chrono24. Other members have also reported going into grey market dealers and seeing display cases with plenty of said watches.
Rolex doesn't feel their watches are worth the market price, the only reason market prices are skyrocketing is people are seeing it as investment pieces which only will go up in value.
Ideally the price should be based on what people are prepared to pay.
 
Posts
5,072
Likes
22,921
S Shay
Ideally the price should be based on what people are prepared to pay.
The existence of long waitlists says enough.
 
Posts
303
Likes
261
S Shay
Why doesn’t Rolex not then sell their watches at the right market price? If that is what the market values the commodity at. I guess they wouldn’t want to do that be.
You can buy them at retail at the rolex store in Vegas from what I saw one time.