I don't understand the recent Rolex SS craze/shortage. What am I missing?

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Interesting perspective on Fratello: “Why Rolex Is No Longer A Watch Brand And What The Future Might Hold For It”
 
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I’m sure some of you watch Paul Thorpe’s you tube channel. He just posted a video discussing a rumor that Rolex is going to mandate that ADs can only sell 3 watches per year to any single customer (one steel, one gold, one bi-metal). He doesn’t think it will work (even if it is true) and suggests an alternate idea - that Rolex give customers a definite wait time (up to 36 months) but guarantee they will get the watch they want, but ONLY if they pay full price, up front.

I’m not convinced that’s any better. I know I wouldn’t want to pay full price and not have anything for 3 years.

 
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Interesting perspective on Fratello: “Why Rolex Is No Longer A Watch Brand And What The Future Might Hold For It”

I have been trying to ignore this discussion, but the Fratello article so nicely encapsulated my own views on the Rolex phenomenon that I feel compelled to add my own perspective.

I have owned several DateJusts over the years and there is still a nice one sitting amongst my Omegas, so I am not anti Rolex at all. Several years ago I had a couple of early Constellations but needed to make some decisions about where I wanted my collecting to go in the future.

It was brought to a head by a very nice twenty year old Rolex Submariner full set. The price was just below that of a new one from ADs in the city, but of course new ones were unavailable - and I had no desire to pay thousands more on the grey market.

I left it, and decided to focus on acquiring more Constellations from the late fifties and sixties in the best condition I could afford. I wanted a set that were sufficiently different from each other to ensure it kept my interest in all of them.

So, for the price I would have paid for that single Submariner, I subsequently acquired six more Constellations that included two pie pans, two 18k golds, two gold capped and two steel, three with original Omega metal bands, and a mix of no-date, date, and day-date movements. Here they are:



I enjoy each one of them and I enjoy them as a representative set. Would I exchange them for one Rolex Submariner? No way.

I offer this perspective to those new to the Forum as a possible balance to the Rolex obsession that can so easily afflict new collectors.

Compared to the Constellation collections others on this Forum have displayed, I know that this is only a start for a serious collector, but it will probably suffice. Unless of course I see something else that could not be ignored......
Edited:
 
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I have been trying to ignore this discussion, but the Fratello article so nicely encapsulated my own views on the Rolex phenomenon that I feel compelled to add my own perspective.

I have owned several DateJusts over the years and there is still a nice one sitting amongst my Omegas, so I am not anti Rolex at all. Several years ago I had a couple of early Constellations but needed to make some decisions about where I wanted my collecting to go in the future.

It was brought to a head by a very nice twenty year old Rolex Submariner full set. The price was just below that of a new one from ADs in the city, but of course new ones were unavailable - and I had no desire to pay thousands more on the grey market.

I left it, and decided to focus on acquiring more Constellations from the late fifties and sixties in the best condition I could afford. I wanted a set that were sufficiently different from each other to ensure it kept my interest in all of them.

So, for the price I would have paid for that single Submariner, I subsequently acquired six more Constellations that included two pie pans, two 18k golds, two gold capped and two steel, two with original Omega metal bands, and a mix of no-date, date, and day-date movements. Here they are:



I enjoy each one of them and I enjoy them as a representative set. Would I exchange them for one Rolex Submariner? No way.

I offer this perspective to those new to the Forum as a possible balance to the Rolex obsession that can so easily afflict new collectors.

Compared to the Constellation collections others on this Forum have displayed, I know that this is only a start for a serious collector, but it will probably suffice. Unless of course I see something else that could not be ignored......
Beautiful collection you have there. Goes to show you how much better value for money Omega is right now given the hype surrounding Rolex, both vintage and new.
 
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I have been trying to ignore this discussion, but the Fratello article so nicely encapsulated my own views on the Rolex phenomenon that I feel compelled to add my own perspective.

I have owned several DateJusts over the years and there is still a nice one sitting amongst my Omegas, so I am not anti Rolex at all. Several years ago I had a couple of early Constellations but needed to make some decisions about where I wanted my collecting to go in the future.

It was brought to a head by a very nice twenty year old Rolex Submariner full set. The price was just below that of a new one from ADs in the city, but of course new ones were unavailable - and I had no desire to pay thousands more on the grey market.

I left it, and decided to focus on acquiring more Constellations from the late fifties and sixties in the best condition I could afford. I wanted a set that were sufficiently different from each other to ensure it kept my interest in all of them.

So, for the price I would have paid for that single Submariner, I subsequently acquired six more Constellations that included two pie pans, two 18k golds, two gold capped and two steel, three with original Omega metal bands, and a mix of no-date, date, and day-date movements. Here they are:



I enjoy each one of them and I enjoy them as a representative set. Would I exchange them for one Rolex Submariner? No way.

I offer this perspective to those new to the Forum as a possible balance to the Rolex obsession that can so easily afflict new collectors.

Compared to the Constellation collections others on this Forum have displayed, I know that this is only a start for a serious collector, but it will probably suffice. Unless of course I see something else that could not be ignored......
Interesting perspective and nice collection.
On the other hand one could calculate, how many Constellations one could get for the price of one old EdWhite Speedmaster.. but its just not the same watch.
While i seriously dislike all the craze/hype around Rolex at the moment, i just acquired the new 36mm Explorer.
 
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Looks like Rolex is loosing the game and the child brand Tudor is going by the same way, I was in a AD yesterday to get acces to a deep sea I had to buy the Tudor Black Bay Chrono the latest model available and also highly asked , that the new marketing way buy 2 get 1 .
 
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If only they had watches in shops to keep people coming back 😗
 
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This thread! Lol. Alls I know is I should have kept my submariner. Now they're out of my reach
 
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This thread! Lol. Alls I know is I should have kept my submariner. Now they're out of my reach
Hindsight is a wonderful thing isn't it? I could have bought a Sub or GMT2 back in the early 2000s if I was willing to stretch myself a bit more financially but I passed on it. Now that I can afford one at retail, it's either unobtainable or I have to pay silly grey market prices.
 
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Interesting perspective on Fratello: “Why Rolex Is No Longer A Watch Brand And What The Future Might Hold For It”

That article explains almost exactly why I do not like Rolex. Maybe it's all very good that people want a Rolex "because Rolex". But that is selling a lifestyle, not a watch. Harley Davidson did the same in the early 2000s. People wrote books about the marketing genius of Harley, and now look where they are.
 
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That article explains almost exactly why I do not like Rolex. Maybe it's all very good that people want a Rolex "because Rolex". But that is selling a lifestyle, not a watch. Harley Davidson did the same in the early 2000s. People wrote books about the marketing genius of Harley, and now look where they are.

Harley Davidson is struggling largely as a result of its baby-boomer customer base ageing out of riding and not enough young people have embraced the big cruiser and touring bikes. Not the case with Rolex. I highly doubt Rolex will experience what is going on with the Bar and Shield.
 
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Harley Davidson is struggling largely as a result of its baby-boomer customer base ageing out of riding and not enough young people have embraced the big cruiser and touring bikes. Not the case with Rolex. I highly doubt Rolex will experience what is going on with the Bar and Shield.
What do you mean? The same exact thing is going on with mechanical watches. Have you not noticed the average age of the posters here?
 
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What do you mean? The same exact thing is going on with mechanical watches. Have you not noticed the average age of the posters here?

I have no idea what the average age of posters on OF are, and from a lot of posts I've read, they're not representative of Rolex buyers.
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It seems that Rolex watches have become the emblem of choice for those that aspire to have, as they call it, 'class'. Not much 'classy' about that unfortunately. Whole thing makes me wince.
Must be a shame for those that genuinely like the watches in and of themselves.
Anyway, it's a party I can safely say I won't be going to but each to his own.
 
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Where I live and work, Rolex is so omnipresent, that I am proud not to wear a Rolex besides the fact, that I don't trust their new 3235. Thirdly, I simply don't like the design. However these aversions are subjective and I don't judge people based on what they wear. Objectively, the whole watch industry should thank Rolex for the hype they cause with a strong halo on many other brands ("better" alternatives). And last but not least:
But that is selling a lifestyle,
All other brands beyond entry level Tissot or Seiko do exactly the same.
 
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All other brands beyond entry level Tissot or Seiko do exactly the same.

True, but nowhere near the level of Rorex...
 
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Has anyone got experience with getting the coloured OP? I meant in terms of waiting time?
 
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S Shay
Has anyone got experience with getting the coloured OP? I meant in terms of waiting time?
I am very unexperienced with this brand, but purchased the new 36mm Explorer few weeks ago from our local OB. Since it was the only watch i was interested in, cant say what the wait lists for other models are, but the seller at the OB told me, that that they havent received a single coloured OP yet. Which sounds kind of crazy. I am also a bit surprised i got the Explorer after only 2 months of waiting. I was there ~1 year ago the first time to try the 39mm Explorer, but i didnt like it, so did not buy it. Maybe they remembered me, but i doubt it.