I don't understand the recent Rolex SS craze/shortage. What am I missing?

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.I'd go further and say that the company values stereotypical Rolex statusdouche much more than collectors. Statusdouche will be out there every day telling everyone he knows how amazing Rolex is, that it's the only watch you should own, and that people who buy IWC or Omega or JLC do so simply because they can't afford The Precious. Conversely, the collector guy will say what a great watch it is and then also talk about what a great watch his Omega or vintage JLC is too.

Mate, 100%. Unfortunately, statusdouches outnumber collectors 1000:1 Rolex knows this & is quite happy fleecing these mugs for perceived importance indicators. We live in the age of selfies & social media 'influencers', narcissism is encouraged & rewarded, at least Rolex has found a way to play puppet master. Personally I care little for the opinions of others & tapped out of social media years ago. If I'm still around after the bubble bursts & the muppets are on to the next approved social status indicator I might pick up a reasonably priced Rolex for shits & giggles.
 
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Funny how people think so many watches are sold grey as Statusdouche doesn’t do grey.
He’s a me me me now now now guy that is walking out of the shop as much as the keyboard collector that doesn’t pay over MSRP.

There is a huge amount of SS models missing in the market
Some go grey but not as many that are missing out of every Rolex store in the world.
 
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Funny how people think so many watches are sold grey as Statusdouche doesn’t do grey.
He’s a me me me now now now guy that is walking out of the shop as much as the keyboard collector that doesn’t pay over MSRP.

There is a huge amount of SS models missing in the market
Some go grey but not as many that are missing out of every Rolex store in the world.
I would agree with you 10 years ago (the statusdouche's have always been with us- don't forget the 80's), about them waking in and out of the boutique empty handed- but we live in the era of one key-punch shopping. The statusdouche can more easily order a watch on Chrono24 and have it show up at his door the next day, than hassling with trying to find a dealer who has one in stock. For them it's not about the hand-job experience (although they do love the flattery too), it's about getting the status symbol on the wrist as fast as possible. If you have the disposable money- you can have any Rolex you want right now.
 
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I would agree with you 10 years ago (the statusdouche's have always been with us- don't forget the 80's), about them waking in and out of the boutique empty handed- but we live in the era of one key-punch shopping. The statusdouche can more easily order a watch on Chrono24 and have it show up at his door the next day, than hassling with trying to find a dealer who has one in stock. For them it's not about the hand-job experience (although they do love the flattery too), it's about getting the status symbol on the wrist as fast as possible. If you have the disposable money- you can have any Rolex you want right now.

Sorry I disagree, Statusdouche wants to walk around and have people watch him buy a Rolex, carry a Rolex bag getting into his leased Mercedes and leave the box and bag on his counter or coffee table for a few days

Instadouche is who your talking about. 😉
 
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I would agree with you 10 years ago (the statusdouche's have always been with us- don't forget the 80's), about them waking in and out of the boutique empty handed- but we live in the era of one key-punch shopping. The statusdouche can more easily order a watch on Chrono24 and have it show up at his door the next day, than hassling with trying to find a dealer who has one in stock. For them it's not about the hand-job experience (although they do love the flattery too), it's about getting the status symbol on the wrist as fast as possible. If you have the disposable money- you can have any Rolex you want right now.

I tend to agree with this. I don't see rolexstatusdouche as playing the game, putting himself on a waitlist and being humble with the AD (even if he's never spent dime one there). Rather, he's probably the nightmare customer throwing a tantrum at the AD (even if he's never spent dime one there). If he can afford it, he'll go grey and start rocking that wrist presence as soon as he can, and the scarcity will only make it that much more imperative that he get that watch on asap.
 
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Every Rolex AD in the SF Bay Area I have called says I need to come in and introduce myself and make a ‘relationship’ before they will put me on a waitlist for and sport model !
 
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Every Rolex AD in the SF Bay Area I have called says I need to come in and introduce myself and make a ‘relationship’ before they will put me on a waitlist for and sport model !
See above post on hand-jobs and champagne. Until they get back to that- fυck off.
 
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Every Rolex AD in the SF Bay Area I have called says I need to come in and introduce myself and make a ‘relationship’ before they will put me on a waitlist for and sport model !

Well they made your decision easy, tell them to go fυck themselves, & keep it rolling. These ponces seem to have forgotten they work retail.
 
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And the Rolex bashing continues ad nauseam! "Rolexstatusdouche!" Get over yourselves.
 
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And the Rolex bashing continues ad nauseam! "Rolexstatusdouche!" Get over yourselves.
A lot of us are just having fun at Rolex’s expense- most is tongue in cheek- they make it easy. I seriously couldn’t care, even if the showrooms were full of product and the prices in line with their competition, I still wouldn’t but any of their new products- they just don’t appeal to me as their older stuff (pre 2005) did, and the customer experience has changed.
It’s just sad to me that a company that I once respected has shown little regard for the cliente that made them who they are. The pulling of parts accounts to reputable watchmakers is what I find truly reprehensible, their sales tactics are what they are.
 
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And the Rolex bashing continues ad nauseam! "Rolexstatusdouche!" Get over yourselves.
No one is bashing here petal, just a bit of cheeky banter at the expense of a company whose repositioning strategy is seemingly focused on alienating its traditional customer base in favour of a much larger consumer segment that values perceived status. Which is a legitimate business model, just not one I buy into.
 
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I went through this with my love/hate for BMW 13 years ago. I had been a die hard BMW lover since I first layed eyes on a 3.0cs (and later owned one). After 2006 the company lost their way, changed their styling and “driver” oriented focus- decided we didn’t need ignition keys, dipsticks or throttle linkage...they went from the “Ultimate Driving Machine” to the “Ultimate Status Symbol” for the middle class. I still own my ‘93 M5, the last of the hand-built. The last car they made worth owning in my book was the ‘06 M3. Like Rolex, they alienated their base- but their market share grew insanely with a completely different market...and that was a total win for them.
 
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Sorry I disagree, Statusdouche wants to walk around and have people watch him buy a Rolex, carry a Rolex bag getting into his leased Mercedes and leave the box and bag on his counter or coffee table for a few days

Instadouche is who your talking about. 😉

What do you call the guy (like me) who hears about the new SS Pepsi ceramic GMT and goes to the AD the day after the announcement, but can’t get one and is placed on “the list”, and then after waiting for an eternity caves in and buys from a flipper at well over MSRP?
 
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As has been said many times- just sit back, relax and don’t buy a Rolex right now-it will all level back out soon enough and there will be a flood of used Batman’s, Hulks & Jolly Green Giants to make everyone sick of them and the AD’s will have their showcases full and be back to offering hand jobs and a glass of champagne if you just please try on a new watch.

Had the champers when I visited my AD earlier this month to get the buying a Rolex process underway but that was all, maybe you get the full treatment when you actually buy the watch 🙄
 
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What do you call the guy (like me) who hears about the new SS Pepsi ceramic GMT and goes to the AD the day after the announcement, but can’t get one and is placed on “the list”, and then after waiting for an eternity caves in and buys from a flipper at well over MSRP?

Larry, 95% of people are just normal people.

Nothing against Rolex wearers in general in my comments more of a reply to the Douche. Douche is a Douche even if he’s wearing a G-Shock.
The amount of Douches on the water with their 85K higher purchase boats on the river in holiday season up my way is a fun thing to watch. You can go down the boat ramp just for the entertainment value.
 
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I went through this with my love/hate for BMW 13 years ago. I had been a die hard BMW lover since I first layed eyes on a 3.0cs (and later owned one). After 2006 the company lost their way, changed their styling and “driver” oriented focus- decided we didn’t need ignition keys, dipsticks or throttle linkage...they went from the “Ultimate Driving Machine” to the “Ultimate Status Symbol” for the middle class. I still own my ‘93 M5, the last of the hand-built. The last car they made worth owning in my book was the ‘06 M3. Like Rolex, they alienated their base- but their market share grew insanely with a completely different market...and that was a total win for them.

I think that this is a good analogy, BMW had great drivers cars, they were renowned for being 'the driving enthusiasts' car, the focus was on the pleasure of driving a BMW, something that you didn't get from a Mercedes or Jaguar as these cars were in the main more for the upmarket executive, or Audi, although Audi did try with the S and RS models and the Quattro 4WD, since those great days a lot has changed and not for the best.

All this therefore begs a question, is a Tudor Black Bay 58 closer to a 'true Rolex' than a new Submariner?
 
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Larry, 95% of people are just normal people.

Nothing against Rolex wearers in general in my comments more of a reply to the Douche. Douche is a Douche even if he’s wearing a G-Shock.
The amount of Douches on the water with their 85K higher purchase boats on the river in holiday season up my way is a fun thing to watch. You can go down the boat ramp just for the entertainment value.

A Douche, are these the ones that the croc's don't eat as they leave a bad taste 😁

Sorreee 😀
 
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What do you call the guy (like me) who hears about the new SS Pepsi ceramic GMT and goes to the AD the day after the announcement, but can’t get one and is placed on “the list”, and then after waiting for an eternity caves in and buys from a flipper at well over MSRP?
I call you a collector who has the patience and means to play the game. And you truly love your pieces not for their bling factor but for the design and engineering.
Edited:
 
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What do you call the guy (like me) who hears about the new SS Pepsi ceramic GMT and goes to the AD the day after the announcement, but can’t get one and is placed on “the list”, and then after waiting for an eternity caves in and buys from a flipper at well over MSRP?

I'd call you a collector who's passionate about a lot of different kinds of watches and doesn't come off as pompous in any way.

I didn't mean to offend anyone with that term. As noted above, the overwhelming number of Rolex wearers are neither collectors nor status seekers. They're simply people who wanted (or were given) a high quality watch, and it's probably their only watch. I'm just having a little fun with Rolex because we all know that it's the one brand that does attract a certain type of personality. And since Rolex seems to be actively courting and manipulating those people at the expense of someone who simply wants to go into an AD and buy a high quality watch, I don't think they're immune from some jokes at their expense.