Taking to a Rolex AD at the weekend about availability of Rolex watches, they gave what to me appeared to be honest answers to my questions. In summary; the store gets all types and styles of watches coming through on a regular basis, however they have very lengthy waiting lists for all popular SS models, one list has over 100 names on it and based on current supply levels it would take between 9 and 10 years to clear if everyone who asked to be added to the list took up the option when each watch arrived in store and no-one else added their name to the list. If I wanted a SS watch at Rolex entry prices I would be looking at a minimum of 6 months before they could get me an OP, an Explorer would be 6-9 months everything else would be over 12 months as a minimum, the exception would be a SS Datejust, that would be under 3 months but I am not sure why this would be quicker. The store doesn't take a deposit when you add your name to a list, they e-mail the next person on the list around 3-4 weeks before a watch they are waiting for comes in to verify if the person is still interested, if they receive a negative response or no reply then your name is removed from the list and the next person is contacted, they said that they are pretty brutal about it as selling each watch is not difficult. The store was well stocked but all of the watches had the addition of gold in some form, so nothing in plain SS in the store, the staff I spoke to had no issues with Rolex, they made sure that they explained the waiting list process to all prospective customers but people were happy to be added to waiting lists. I don't know how this applies to other areas but this was a UK store, they definitely appeared to know in advance the watches that have been allocated to them so that they have time to make contact with people on the waiting list and check if the watch was still wanted. Form my conversation there didn't appear to be a shortage of watches, just a shortage of watches that could be displayed in cabinets.