Like many here probably, I tend to notice nice or unusual watches. We enjoy fine dining and travel, and the number of nicer watches I see varies with location and situation. I have noticed that many people don't wear a watch anymore, and of those that do, a higher and higher percentage seem to be wearing smart watches. I have a good friend that is an ER doc. He grew up poor, and the watches he remembers admiring in his youth were Tag's, so now he has a nice collection of them, both vintage and newer. I honestly get more comments from the general public on my watch when I wear something really mundane like a G Shock. Rarely a comment from someone else that is a watch enthusiast unless it's a friend. I think so many folks that do wear a watch are wearing things like super blingy Invicta's that most run of the mill folks don't even recognize what we would consider a cool watch. They don't have a clue about in-house movements, ETA's, etc. To them an Invicta and any number of Breitling's look the same.
Cars and motorcycles are another passion of mine, and I've belonged to some local groups like a Porsche owners club. I have always been surprised by how few members that own fairly expensive automobiles also own or wear a nice watch. Some don't wear a watch at all, and those that do tend to wear something like a mid level Seiko. Of course there are always those that wear a nice watch that was a gift ,but they don't really know much about it and aren't enthusiastic about watches in general. I believe forums like this can lead us to believe there are more watch enthusiasts than there really are. It's a great hobby, but in the grand scheme of things there aren't really that many of us.