Pretty common to see $30,000- $50,000 watches at a McDonalds or PetSmart and Costco. People here drive Ferrari to the grocery store. Saw once three white Lamborghini at a stop light. If you wait long enough, someone will drive a Ferrari past you or walk past you with a Rolex.
There are a lot of watch stores one after another.
Something like these will set you appart from the crowd.
Maybe not this one. Took me 10 minutes to explain to the IWC Boutique it is an IWC... Salesman had never seen a DIE GROSSE FLIEGERUHR 431
This store is weird, they don't sell watches but they like to have you come to their monthly mixer after work for drinks and conversation with other F.P. Journe owners. They arranged golf with members. And they do have watches you can wear, but they will not sell any here.
This is F.P.'s brother. Laurent Journe.