Ostentation aside, and God knows they make some doozies, for me the pieces in their catalog that haven't shifted into monolithic brutalism is the true sweet spot and where my heart lies with Rolex. I personally admire a higher total percentage of Omega's catalog than Rolex's, but damned if I'm not Rolex-whipped, and embarrassed by the blue shade you'll find in my complexion as I hold my breath for April 7th.
Not proud, just owning up to it.