Hodinkee Drama Strikes Again

Desmodromic

Not included: Diving, hiking, football (American or the proper kind), running, exercise, and basically any activity that requires significant movement and action. All for a website where the vast majority of its regular readership, and I am betting over 90%, is male. Hodinkee is consciously becoming an "anti-bro-culture lifestyle brand."

mz_cle

It's a different sort of reactionary "culture." One thing I have thought repeatedly and increasingly over the last few years reading Hodinkee is that the editors are generally not the sporting or outdoors types. To use an American colloquialism, they are not, nor were they ever, jocks.

mz_cle

It's a different sort of reactionary "culture." One thing I have thought repeatedly and increasingly over the last few years reading Hodinkee is that the editors are generally not the sporting or outdoors types. To use an American colloquialism, they are not, nor were they ever, jocks.

Desmodromic

I should point out that I like and read Hodinkee, because I like the production values, and I like reading Jack Forster ('cause he is a very good writer and 'cause learn stuff), and I have followed Heaton and Stacey since Stacey's ABTW days.

krogerfoot

Thanks to @mz_cle for linking to that Jason Heaton article.

janice&fred

Yes I recall the same thing. I remember a put together bracelet on a 100% original watch.

Scooterino36

Quite honestly, I haven’t given enough thought on the evolution (or devolution to some) of Hodinkee to really give an opinion on where they stand today and what vc ownership/new leadership will mean for the future.

That aside, reading the comment section on Jason Heaton’s article referenced above, was pretty telling. It’s simply a guy telling the story of his submariner and the adventures he’s had with it. Many of the comments discuss how refreshing the article is, the best article in years one person says.

A simple story of that nature just shouldn’t be the exception on a site for watch enthusiasts.

Desmodromic

And I think it's hard to write stories like Heaton's. Much easier to photograph a watch on your wrist and write whether you'd buy it or not.

krogerfoot

That's the Hondinkee aesthetic, idly fondling items with quarter-million-dollar price tags while not bothering to get their names right.

krogerfoot

This is exactly the thing. Writing badly is easy. Writing well is hard. Hodinkee is full of terrible writing because they institutionally don't understand and don't care about the difference. People like to reply to this by observing that Hodinkee's reason for being is to extract money from readers, advertisers, and investors, not to publish informative and correctly-spelled articles, and these replies often take the tone that this is something that has never occurred to the rest of us.

duc

My business/responsibility is not writing, but the written word is pretty important to what my responsibilities are. On the basis of your earlier comments, I sent out a communication to the department which I am the leader of, reminding the team of the importance of accuracy in the written word. My business has nothing to do with watches, but your comments hit home with me. In my group, there are 8 or 10 managers writing reports on a daily basis. I see them all. I don't have time to get into the fine details of most of them on a regular basis. Still, over time I've seen a degradation of the quality of the reports (formatting, punctuation, missed identification of structures, missing data that is clearly required, confusing sentence structure, etc.).

So thank you for pointing out the need for accuracy and structure. It prompted me to encourage the team to pay closer attention. As has been said many times before; words matter.

janice&fred

I have no idea what you just said 😁

duc

Dude encouraged me to remind the team on the importance of making sure when it goes on paper, it should be 100% accurate. I thanked him for it.😁

duc

My business/responsibility is not writing, but the written word is pretty important to what my responsibilities are. On the basis of your earlier comments, I sent out a communication to the department which I am the leader of, reminding the team of the importance of accuracy in the written word. My business has nothing to do with watches, but your comments hit home with me. In my group, there are 8 or 10 managers writing reports on a daily basis. I see them all. I don't have time to get into the fine details of most of them on a regular basis. Still, over time I've seen a degradation of the quality of the reports (formatting, punctuation, missed identification of structures, missing data that is clearly required, confusing sentence structure, etc.).

So thank you for pointing out the need for accuracy and structure. It prompted me to encourage the team to pay closer attention. As has been said many times before; words matter.

Togri v. 2.0

Can’t wait for the next Hodonkee post 😁