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Let me make clear that: of course some of their content is just too much targeted on an elite high brow twat kind of customer
Apparently Hodinkee raised $40 million at a $100 million valuation:
On Wednesday, Hodinkee announced that it raised $40 million from a group of investors that include TCG, LVMH Luxury Ventures, True Ventures, Grammy-award winning musician (and major watch nerd) John Mayer and six-time Super Bowl champion Tom Brady. The investment values Hodinkee at more than $100 million, according to a person familiar with the matter.
https://www.wsj.com/articles/hodinkee-40-million-investment-lvmh-11606912900
I guess this is one way to acknowledge LVMH owns a percentage of your company, while also dismissing that as irrelevant...
Not to sound like an OF fanboy (what can I say, I am), but I get more quality reporting and editorial on watches here than I ever did from any online publication. And it covers the gamut of horology, not just Omega.
From what other watch-centric publication would you find in-depth commentary and interactive conversations about new watch models across the price spectrum, the subtle differences of UG hand sets or Omega endlinks, restoration of tower clocks, detailed instructionals from watchmakers, a spectacular sales forum and a diverse population that covers all lifestyles and interests.
I enjoy Fratello’s commentary when they post new info- but it is nothing I can’t get from here just by spending a day reading- the collective knowledge and willingness to share here is unsurpassed.
Hondinkee has nothing to offer me anymore, I am completely satisfied with what I get from OF.
And when was the last time Dinky posted pictures of dogs???
Hodinkee: There's just no "there" there.