Let's see.... In the plus column, it has a Valjoux 72 which was one of the better manual winds of it's era. It's also in very good shape from those pics and black & red are a cool color combination. The Beads of Rice bracelet adds a hundred or two to the value. The negatives are it might be a replacement bezel and it's not an automatic caliber 11,12, 14, or 15 which are more sought after I think, although it's been a few years since I kept up with Heuer. I'd guess it's a good buy under $1350, and probably a $1400 - $1700 watch nowadays maybe? Wait for the more Heuercated members to chime in.