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While it might be true for some, it certainly isn't universal. I owned a Rolex before I ever owned a Tudor. I no longer have that Rolex, but I still have the Tudor - I'll probably never sell that one. I did get another Rolex after, but that doesn't take anything away from the Tudor.
Frankly this sort of thinking is why Rolex is less and less a brand I want to be involved in.
I met with a bunch of politicians this week for a pretty wasteful meeting. But one gentleman had a brown dialed whirlpool type dial GS. Automatic not spring drive which I thought even cooler. I looked it up after the meeting (the state senator was nice enough to let me check it out and we had a short watch talk) unfortunately I found it was a limited edition still haven’t looked up pricing but I kinda guessed that 500 piece or whatever may make it difficult to get, or not wise financially.
So I agree in a large part the “spark” has dissipated a bit. I really don’t spend a lot of time trying to find that surprise in junk shops. Not a 100k Daytona for 10 bucks that I could wear proudly but I still see pieces both in WRUW and the occasional public sighting that spark me up a bit.
That's the right attitude. Some say they don't wear a Rolex because what others will think of them, a sentiment that I don't get.
Wearing a Rolex comes with people making assumptions about you, and some people may not be comfortable with that. I can certainly understand that sentiment - it's not hard to understand.
I have no control over what assumptions some make about the watch I wear, or the car I drive, or the shoes I wear and couldn't care less what they think. Apparently you don't either, as some may think that Tudor Sub is a Rolex and it doesn't matter to you, right? So yes, it's a sentiment that I don't get. Just me, ymmv.