George Daniels Lecture 2023 at City of London University

I was very pleased to attend the annual George Daniels lecture at the City of London University last night. A very fitting long-term legacy for the great man. The lecture was given by Andrew Crisford ‘Abraham Louis Breguet, the original tick-tock influencer’ Andrew walked the audience through 8 key points (while discussing some amazing timepieces of course) showing to my mind that perhaps we are a bit hard on modern brands and their marketing techniques. Breguet was the trail blazer for all the techniques and no matter how great a watchmaker you are…. You still have to sell them :0) There were some great nods for Omega as well throughout the presentation.
The event was very well attended with a number of wold class watchmakers, experts and dealers. Of course there was a strong contingent from the Worshipful Company of Clockmakers and the Antiquarian Horological Society.
There is a fine display of Breguet timepieces at the Science Museum London / clockmakers museum currently, which is free and well worth a visit. The icing on the cake for me was meeting and the chance to have a quick chat with legendary watchmaker Roger W Smith.

Thanks to our @neilfrancis for suggesting I attended this, great to have another real world meet up and helpful you knew Roger, although you badgering him to wear his Meqaquartz more made me smile given all his other options ;0)
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Being in the City I did check out a few outlets first of course. And at the lecture it was not all top end prestigious independent, there were a lot of nice examples of watches for every budget…
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