I think it depends on what you wiped it with and whether it has anti-reflective coating. If it was just a quick wipe with a cloth, you likely did not remove the oil left behind by your fingers and the fingerprints will show up again. I’ve found watches with reflective coating on the outside harder to clean as well.
I use the small alcohol wipes made for eyeglasses and that generally does the trick — until I accidentally touch it again with my dirty, oily fingers!
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