This subject is something that I was thinking about for some time after learning that Eterna brand is/was owned by HK/CN capital. Interesting read about ownership structure of Eterna.
https://seekingalpha.com/article/4235259-something-smells-fishy-citychamps-swiss-subsidiaries
This one just arrived today. Thought I’d share...
Centenaire, Birks(heavy serif distinct font), and Chronometer, don't look typical of
Eterna dials.
Sadly, I think you're right, and it doesn't appear to say "Swiss" either - but it's still one most funky watch! 👍
Love yours btw Pitpro - beaut.
Unfortunately, that article is behind a paywall - can you summarize? I used to analyze and occasionally troubleshoot companies, but fathoming Swiss subsidiaries of China corporations was probably one of the toughest gigs even for an expert.
Hate to be bearer of possibly bad news.
I think that the dial may be re-finished.
Centenaire, Birks(heavy serif distinct font), and Chronometer, don't look typical of
Eterna dials.
This subject is something that I was thinking about for some time after learning that Eterna brand is/was owned by HK/CN capital. Interesting read about ownership structure of Eterna.
https://seekingalpha.com/article/4235259-something-smells-fishy-citychamps-swiss-subsidiaries
Keen to know, if they went through another bankruptcy recently or changed ownership. I would not say that the demand for their products in 2020 was good and it will not look so pretty going into 2021 already missing the smartwatch boat and pretending that they are not a worthy competition. They have a history of ignoring the competition as industry and most probably it will end like during the quartz revolution.
https://www2.deloitte.com/content/d...tte-ch-en-swiss-watch-industry-study-2020.pdf
EDIT: BTW you guys are one of the factors impacting their industry - pre-owned watches market 😉
Thanks muchly for that Deloites link! Its nice to feel a little vindicated in ones decisions to collect pre-owned vintage watches.
I imagine its pretty hard to convince significant others who arn't interested in vintage watches that there is an end game other than the joy of owning and collecting these fine time pieces that can be very very financially rewarding given the paucity of good performing investments that you can afford in a Covid 19 and post economy, its difficult wearing that gold bar or share certificate in public!
Very nice, but it's not a "matic", which is the theme of this thread!
True that. It however didn't seem feasable to me to compartmentalize Eterna and Eterna-Matic in separate topics.
Some of the latest Eterna arrival
1953 Honeycomb Chronometer Cal 1414U
View attachment 1133219
1947 Eterna Automatic Cal 1159H
View attachment 1133223
1961 KonTiki on Gay Frères Bracelet Cal 1416UD
View attachment 1133224
