Essay: Your Preference for Steel is Ruining Great Watches

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A watch made of advanced materials is the modern man's watch. It's the watch for the Tesla crowd. It's the watch for the Mars Rover crowd. It reminds you that you're a member of the elite fraternity of watch connoisseurs who bought something high-tech, something well-made, and yes… something expensive.
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Your essay is well written but er.... what if we don’t want to be or don’t see ourselves as « a member of the elite fraternity bla bla » who bought «something expensive »? Oh and what if we were not men?

Conclusion: first world problem.
 
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Have I missed where the OP proved his thesis? Did great watches get ruined? If so, which? </Dwight>
 
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See you at the Central Texas G2G 👍

Speaking of old sayings involving fence posts, have you heard the saying about some Canadians having one up their ...
I'm in Texas! Just landed in Austin an hour ago
 
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Have I missed where the OP proved his thesis? Did great watches get ruined? If so, which? </Dwight>
I gave an example, the new Grand Seikos are all steel, while last year's were half titanium, presumably because of consumer preference
 
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I gave an example, the new Grand Seikos are all steel, while last year's were half titanium, presumably because of consumer preference

An assertion based on an assumption...
 
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Brass or other base metals are adequate for the purpose. The main advantage of stainless steel as far as I can tell is you don't have to worry about nickel or chrome plating wearing through. If badly scarred a brushed SS case can often be polished out and buffed to look close to new. This is commonplace with SS handguns, special kits for touching up brushed surfaces are available for the purpose. Of course the value will be affected.
With plated base metal its unlikely you could restore the appearance short of re-plating.
 
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Since the topic of Tesla cars has come up, this link would be good reading for those who see Teslas and their ilk as being the answer to environmental problems!

https://www.instituteforenergyresearch.org/renewable/the-environmental-impact-of-lithium-batteries/

To say nothing of the problem of dealing with dead lithium batteries.

This so-called researcg institute is funded by Koch brothers and petroleum and construction corporations.

Respectfully, let's not confuse steel vs titanium with this one-sided discussion.
 
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This makes me wonder, are all watch cases made of the same steel? Knife people have strong preferences for certain steels, why don’t watch people seem to care?

Being a knife guy with knives in a plethora of super steels, tool steels and stainless steels it is a whole different concept as sharpness longevity, corrosion resistance and sharpening are the main factors.
Plenty of steels that are great at staying sharp but are harder to sharpen.
Steel junkies love the newest steels.
Edge junkies love the best sharpening steels.

A big part of the newer steels camp forget the older steels are just as good which has been shown in a recent CARTA tests. ( scientific cutting tests ) Where a steel that is often looked down on nowadays outperformed several of the newer steels.

Ceramic was gaining some traction in knives... but they couldn’t be sharpened and there strength lacked in comparison to Steel.

The Steel used in watch cases is a good steel for watches.
 
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Thank you everyone for reading and commenting! After reading all your replies, the two things that stand out that I wish I had incorporated into the original essay are:

- Not all titanium is equal. I didn't realize that the most common titanium formulations aren't actually very scratch resistant. The titanium I'm advocating for is the hardened grade 5 scratch resistant version. Even though that's more expensive, I have to believe that in the mid-priced Swiss watch range of ~$4,000-$8,000 it can be used without too much of a hit on the brand's profit margins (for example, the titanium Grand Seiko Snowflake is about the same price as the brand's steel offerings)

- The propensity of ceramic to shatter. This is an area I wish I had more data on. It's repeated ad nauseam on the forums that ceramic is ultra tough and rarely scratches, but if you drop it or knock it hard enough, it shatters. We've all seen the photos of the broken Panerai cases, but I have a strong suspicion that we've all blown this problem way out of proportion. What's the actual incidence of cracked cases? 1/10,000? 1/20,000? Some would guess a far larger number I'm sure, and without data, we don't know, but if I could place a bet in Vegas, I'd bet that this kind of thing is vanishingly rare. It's definitely rare enough that I'd personally rather take my chances and have a scratch-proof watch than a steel one, which is 100% certain to get scratched up and nicked with daily wear.


Thanks again everyone, I enjoyed the lively debate!
 
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The propensity of ceramic to shatter. This is an area I wish I had more data on. It's repeated ad nauseam on the forums that ceramic is ultra tough and rarely scratches, but if you drop it or knock it hard enough, it shatters.

I think this is true. There's no doubt it's scratch resistant, but also no doubt the it is brittle when compared to steel - this is not the slightest bit controversial.

Do they shatter? Yes, absolutely, and since you mention Panerai:





But other brands do as well, so here's an IWC:



And of course Omega:



But completely shattering is only one mode of failure, more common is chipping:







For impacts, it's as much where and how it's hit, rather than exactly how hard. An impact in the wrong spot can cause damage that would not cause damage in another spot:



If I recall correctly, this watch was dropped onto the rim of a water glass from just a short height:





How often does it happen? Only the brands know, and I'm sure they aren't going to tell anyone. I think this type of failure was "big news" when these watches were first on the market, but I see fewer reports now, and I think that's because those who own them have simply accepted the risk, or mitigated it with insurance. No one should be surprised if they hit or drop it and it breaks, but it's up to the individuals to determine if they want to take that risk, provided they even like the case material to begin with.

Your making this whole materials issue the fault of others is quite nonsensical. Many people prefer stainless, and you prefer something different. Making this into a "new technology" v "old technology" argument is equally as nonsensical as blaming others for the choices a brand makes. You have stated your issue is with GS, so why not ask GS why they didn't make any Ti watches in their latest run, rather than go on multiple forums and blame others for their own preferences?
 
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I’m wondering what the environmental impact of manufacturing with titanium is these days. My dad worked on Skunk Works projects and I recall that there were some pretty nasty leftovers when they moved on from some of their SR-71 facilities. Steel is probably far cleaner (but I’m just guessing).
 
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Since the topic of Tesla cars has come up, this link would be good reading for those who see Teslas and their ilk as being the answer to environmental problems!

https://www.instituteforenergyresearch.org/renewable/the-environmental-impact-of-lithium-batteries/

To say nothing of the problem of dealing with dead lithium batteries.

This so-called researcg institute is funded by Koch brothers and petroleum and construction corporations.

Respectfully, let's not confuse steel vs titanium with this one-sided discussion.

yeah, I’m in the oil and gas industry, so by no means biased on this score (if anything, biased in the opposite direction): but the posted piece has been fairly well dismissed and debunked as myopic lobbyist material
 
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I think this is true. There's no doubt it's scratch resistant, but also no doubt the it is brittle when compared to steel - this is not the slightest bit controversial.

Do they shatter? Yes, absolutely, and since you mention Panerai:





But other brands do as well, so here's an IWC:



And of course Omega:



But completely shattering is only one mode of failure, more common is chipping:







For impacts, it's as much where and how it's hit, rather than exactly how hard. An impact in the wrong spot can cause damage that would not cause damage in another spot:



If I recall correctly, this watch was dropped onto the rim of a water glass from just a short height:





How often does it happen? Only the brands know, and I'm sure they aren't going to tell anyone. I think this type of failure was "big news" when these watches were first on the market, but I see fewer reports now, and I think that's because those who own them have simply accepted the risk, or mitigated it with insurance. No one should be surprised if they hit or drop it and it breaks, but it's up to the individuals to determine if they want to take that risk, provided they even like the case material to begin with.

Your making this whole materials issue the fault of others is quite nonsensical. Many people prefer stainless, and you prefer something different. Making this into a "new technology" v "old technology" argument is equally as nonsensical as blaming others for the choices a brand makes. You have stated your issue is with GS, so why not ask GS why they didn't make any Ti watches in their latest run, rather than go on multiple forums and blame others for their own preferences?

Hmmm ... Just no.

No ceramics required for my purposes.
 
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I have found that in life personal preference is based on past experience, feelings, memories and emotions.

As you stated mechanical watches are no longer needed because of the digital age. This by default makes mechanical watches fall more into jewellery then a time piece or tool of the trade like they were needed for in the locomotive days.

Jewellery is more about fashion than it is about function.

Fashion is totally a personal preference. The fashion industry for the most part, is not guided by durability but by how it looks or makes you feel.

To me watches are fashion not an investment in durability.

I buy a watch because I love how it looks not because it will not scratch.

I have read many posts on this forum where members tell new comers that if your passing this watch down to your children a watch that is worn and shows scratches and dings will be a watch in which your children will see you and your adventures on that watch for the many years to come long after you have left this earth.

IMHO
 
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I’m wondering what the environmental impact of manufacturing with titanium is these days. My dad worked on Skunk Works projects and I recall that there were some pretty nasty leftovers when they moved on from some of their SR-71 facilities. Steel is probably far cleaner (but I’m just guessing).

Hmmm - good question, and something I'd not thought of. Might have to do some research on this...

One thing about steel though - it is easily repaired, and with the advent of laser welding in widespread use, bringing a steel case back to "original" condition is not that difficult. Due to the very fast oxidation of Ti, I'm not sure how easily it could be laser welded. I would assume you would have to use an inert gas inside the welder - I may have to ask my friend who has a machine if he's ever tried it on Ti.
 
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For me, a watch is required since I don't choose to totally surrender to the digital age. A glance at a wrist is simpler for my lifestyle than is this digital age.

I do have expectations about durability of watches. Fashion I'm not so concerned about.


"Fashion can be bought. Style one must possess."

I have style, as in ... "out of" ...
Edited:
 
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Grand Seiko. [...] they've regressed in materials

Let me introduce you to the limited edition GS SLGA001 diver. Cased in titanium, this watch debuts the new, 5-day, temperature compensated 9RA5 movement. Available worldwide as of August, 2020.