A light watch disappears until you look at it. But when you do look, the beautiful exotic glow of titanium or the dull alien sheen of ceramic reminds you that you're wearing something special. A watch made of advanced materials is the modern man's watch. It's the watch for the Tesla crowd. It's the watch for the Mars Rover crowd. It reminds you that you're a member of the elite fraternity of watch connoisseurs who bought something high-tech, something well-made, and yes… something expensive.
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