Difference between Chopard and LU Chopard

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Hi All

Asking a very basic question.

What is the difference between Chopard and LU Chopard. I understand that LU Chopard is a part of Chopard but why the difference in brand name?

Thanks in advance for all your guidance!
 
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The LUC watches are the higher end products from Chopard. LUC coming from the name of the founder...Louis-Ulysse Chopard. These are in contrast to the "Happy Diamonds" ladies quartz, Mille Miglia watches, etc. These are very good quality watches.

Here is the factory in Fleurier:



Wider shot:



Taken from up there:



Worth a visit to the region if you ever get the chance...
 
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Thanks Archer. This is very helpful. The pictures are enticing me to visit the region next time i travel to switzerland. Thanks again!
 
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Hi Archer
from which period are Luc watches?
Thanks in advance