Dial print quality New Seamaster

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Even with a warranty card, there’s no guarantee the watch is authentic, and the serial number would indicate the date if needed.
This is just to steer people away from dealers who are not obligated to follow Omega pricing guidelines, etc.
 
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kgb kgb
Wow, I'm so sorry @banshee . That's really awful of Omega. Jomashop's banner says they sell authentic watches, with warranty.

Seems Omega is admitting they sell their substandard rejects to secondary resellers. Very low class. Cheapens the brand for all of us.

Omega are admitting nothing of the sort. The response to the OP states that "OMEGA watches purchased from unauthorized sources may be damaged or counterfeited ", in other words unathorised dealers may be selling counterfeit watches or watches that have been damaged before the unauthorised dealer got them. First, Omega does not make or supply counterfeits. Second, in my experience authorised dealers will have watches that have been tried on hundreds of times and have been mishandled by the customers or the staff and have dinks, scratches and even gouges in the case, bracelets or crystals. It is these watches that Omega seems to be referring to. I have rejected several watches in the past at authorised dealers because there have been marks and dents on the case and the dealers just order brand new ones from Omega. Usually these "shop soiled" watches get sold in the annual sale or sent to head office and moved onto secondary market dealers. Only once did I go ahead with a purchase of a scratched watch but only because the watch was a discontinued model so no brand new unmarked replacement was available and the dealer knocked a chunk of change off the price. The watch was then sent away to Omega for a refurbishment and came back like new. Although I could not wear it for a few weeks while Omega restored it the discount was more than enough compensation for that inconvenience
 
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Pretty much as expected. The 'naked eye' quality control has been the standard for quite a few years as I understand it. I'm not sure what the exact specs are but it's under a certain level of light at a certain distance with the naked eye. If it passes that test it passes that aspect of QC.

I really question Omega's statement that the warranty card must be dated, fully completed and stamped by an AD. Most AD's and OB's don't fill out the warranty card anymore, breezily saying 'it's all done online, you are good to go'. Personally I never let a dealer get away with that, always insist on the dealer filling out the card, especially the date and dealer stamp. And tuck the receipt in the box with the other stuff.

Omega Boutiques always fill in and stamp the International Warranty Card at the point of sale. I generally do not buy watches from an authorised dealers/jewellery chainstores but having done it a couple of times over the years they also fill out and stamp the Warranty Card at the point of sale. Any seller stating "it is all done online" is lying and diminishing the value of the watch you have just bought. i would probably tell them the sale is off and get my money back if they tried such behaviour with me. I would also contact the Omega head office in my country and give them the details of the problem. Omega are actually quite happy to take dealers to task over this sort of thing.
 
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For the record, regarding quality control (and @Archer can weigh in better, I suspect): all companies have a specific standard about how the watch should look. A close friend is Omega certified and I'm fairly certain Omega's standard is that a watch passes quality control if, from 12" away, there are no visible abnormalities. This watchmaker friend has all sorts of stories (as does every watchmaker I know) about customers upset because of a tiny speck that can only be seen under magnification, and, while he generally will solve those issues, he makes sure to explain that the actual Omega standard is 12" with the naked eye—meaning, sure, very small specks might exist, but they do pass Omega's established QC.
 
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The standard is as follows:

Lamp for aesthetic checks. Minimum of 2000 LUX luminosity and 5500 KELVIN color temperature.

The watch is to be placed 40 cm from the lamp, and your eye is placed 30 cm from the watch.

For many things, if cannot be seen with the naked eye (such as a spec on the dial or under the crystal) in these conditions, then it passes. This is pretty standard in the industry.
 
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Acceptable by Omega or not, this is another benefit of buying watches in person.. bring a loupe or ask the dealer to lend you one. See anything you don't like? Turn it down and ask them for another piece.

With that said, I personally think that Omega would have fixed that under warranty if it was purchased from an AD, but we wont know for sure until someone else has this issue and tries to get it fixed.