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Dial print quality New Seamaster

banshee
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Hi Guys,

yesterday I received my brand new green Seamaster 300m. I haven’t purchased a new model in a few years, have been focussing on vintage.
I was very excited and happy with my new watch until this morning. As a proper nerd, I grabbed my hand lens and stood by the window staring at the dial.

I was unpleasantly surprise when I saw the font quality. The letters look rough to me… not to mention compared to my vintage omegas… photos taken with iPhone 14 Pro

Watch was bought from Jomashop, came with all the tags, stickers, boxes, etc

I would appreciate comments!
Edited:
 
IMG_1242.jpeg IMG_1240.jpeg IMG_1241.jpeg IMG_1246.jpeg
Fled
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banshee banshee
Hi Guys,

yesterday I received my brand new green Seamaster 300m. I haven’t purchased a new model in a few years, have been focussing on vintage.
I was very excited and happy with my new watch until this morning. As a proper nerd, I grabbed my hand lens and stood by the window staring at the dial.

I was unpleasantly surprise when I saw the font quality. The letters look rough to me… not to mention compared to my vintage omegas…

Watch was bought from Jomashop, came with all the tags, stickers, boxes, etc

I would appreciate comments!
Agreed I would send it back. That's most definitely not up to spec
 
Aroxx
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While the comments will start rolling in that looking through a loupe will always find these types of imperfections, and they aren’t wrong, I agree it looks pretty poor. Here are pics of mine through a 10x loupe. You can start to see the rough edges on “Omega” on the Speedy but it looks razor sharp to the naked eye. Can you see these imperfections without magnification?

IMG_6883.jpeg IMG_6882.jpeg
 
banshee
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Aroxx Aroxx
While the comments will start rolling in that looking through a loupe will always find these types of imperfections, and they aren’t wrong, I agree it looks pretty poor. Here are pics of mine through a 10x loupe. You can start to see the rough edges on “Omega” on the Speedy but it looks razor sharp to the naked eye. Can you see these imperfections without magnification?

IMG_6883.jpeg IMG_6882.jpeg

The photos were made with my iPhone 14 pro. The imperfections can't be seen without magnification, you're correct.
Buuuuut... I've had a 2254.5, 2541.8, not to mention older omegas (60s and 50s models). I've never encountered such lack of precision in the printing...
 
Fled
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banshee banshee
The photos were made with my iPhone 14 pro. The imperfections can't be seen without magnification, you're correct.
Buuuuut... I've had a 2254.5, 2541.8, not to mention older omegas (60s and 50s models). I've never encountered such lack of precision in the printing...
If its new and under warranty I wouldnt mess around. Send it back and see what omega has to say about it. This isn't a cheap watch.
To be honest it looks like a redial, I know it isn't but future sale?
 
blufinz52
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Is it possible that Jomashop acquires watches that Omega deems as 'seconds', i.e. imperfections?
 
redpcar
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Omega would never let a 'second' go out the door. It would be scrapped.
 
gbesq
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blufinz52 blufinz52
Is it possible that Jomashop acquires watches that Omega deems as 'seconds', i.e. imperfections?
That’s not my understanding. To my knowledge they acquire excess stock from authorized dealers.
 
Annapolis
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Omega is a mass produced Swatch-brand watch—with phenomenal mass produced tech and luxury-brand marketing schtick, including pricing. My favorite brand by far, but let’s be honest about what it is and what reasonable expectations should be under a powerful loupe. If you want a watch that looks perfect under intense magnification, you might need to go with VC or PP.

You know those makeup mirrors some hotels have mounted to the wall? I never look in those. 😀 I’m not mass produced, but I’m not luxury either.
 
Fled
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I agree but there is a world of difference between the two examples posted.
 
mrbreen
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Maybe try a loupe and see if it looks better.

Just throwing this out there: the camera on the iPhone 14pro is incredible, but it has a tendency to render small text as looking worse than it actually is. Especially when it switches to macro mode. It’s just not the best for capturing details in watches without some tweaking from the user. Here are photos that I’ve taken using the iPhone 14pro. If you zoom in on them the text looks distorted. I can assure you that they all look great QC-wise (including the swatch!), when viewed with a loupe.

IMG_2323.jpeg IMG_1920.jpeg IMG_2154.jpeg IMG_2322.jpeg
 
banshee
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The issue was detected with a loupe (x10). Photos were taken with iPhone 14 pro in macro.
The distortion of the macro lens occurs at the edges, not the center.

Since you mention Moonswatch, I just took photos of 2 of mine, with the same iPhone. Photos speak for themselves.

Anyway, I emailed Omega, in curious what they have to say. All I have to say is that the bloody moonswatch has better printing than my $5k Seamaster…
 
IMG_1241.jpeg IMG_1247.jpeg IMG_1248.jpeg
Annapolis
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Fled Fled
I agree but there is a world of difference between the two examples posted.
I’m talking less about quality and more about quality control/consistency.
 
dsio
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Normally I’d say magnification will do that but it’s clearly sub-par in this instance and I’d be quite displeased too
 
mrbreen
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banshee banshee
Photos speak for themselves.

Anyway, I emailed Omega, in curious what they have to say. All I have to say is that the bloody moonswatch has better printing than my $5k Seamaster…
Ah… well in this case, agreed. I’ll be curious to hear what Omega says
 
gbesq
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Assuming that there is actually something substandard about the dial printing, the issue may be whether Swatch/Omega will be inclined to do anything about it since this is a grey market watch sold without the manufacturer’s warranty.
 
Annapolis
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gbesq gbesq
Assuming that there is actually something substandard about the dial printing, the issue may be whether Swatch/Omega will be inclined to do anything about it since this is a grey market watch sold without the manufacturer’s warranty.

I’m not sure if the OP was considering sending it to Omega—I’m assuming it’d have to be a refund from Joma, since (as you suggest) all he’s likely to have is their warranty, not the Omega one. I feel like most grays will give you an inspection/return period provided you don’t remove certain stickers, etc, so I’m guessing he’s fine there. But yeah, without the Omega paperwork, I imagine Omega won’t touch this. I have heard of some grays (and can’t remember if Joma was one of them) that will send along the original manufacturer warranty materials if you ask…
 
gbesq
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Annapolis Annapolis
I’m not sure if the OP was considering sending it to Omega—I’m assuming it’d have to be a refund from Joma, since (as you suggest) all he’s likely to have is their warranty, not the Omega one. I feel like most grays will give you an inspection/return period provided you don’t remove certain stickers, etc, so I’m guessing he’s fine there. But yeah, without the Omega paperwork, I imagine Omega won’t touch this. I have heard of some grays (and can’t remember if Joma was one of them) that will send along the original manufacturer warranty materials if you ask…
Good point. If the stickers, etc. haven’t been removed, Joma will likely take it back for a refund.
 
Evitzee
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If the dial printing looks fine at normal viewing distance it's not defective, imo. Perhaps the dial manufacturer has used a different process and it still passes Omega's quality standard. (There are reasons they don't enclose loupes anymore on standard models.). If a watch works as intended and looks good to my naked eye that is all that matters, how it looks under 10x magnification is not ivery mportant unless I'm are paying for true hand made quality, say Roger Smith. Omega is mass produced. OP says he was happy with the watch until he louped it, he can send it back and get a refund, but maybe this is the new standard.
 
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