Dial material -om

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On a watch stated to be 18k, is the dial also gold, or only if “om” is written?

 
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OM SWISS MADE OM was something seen on 1960's era watches, my Seamaster Piepans, Constellation Deluxes and Centenary models from earlier than that just have Swiss Made
 
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As @dsio says, OM appears on Constellation dials in the late 60s.

Gold (deluxe) dials tend to have a slight vertical graining or (in pie pans) tend to be very shiny.

The watch you posted looks like a ‘standard’ 18k 2943 as opposed to the 2954 deluxe with a gold dial.