Acquiring this watch at list seems to mostly be a matter of whom you know and where you live. Locally, there is only one Rolex AD, where I am #6 on the waiting list, and they hope to receive perhaps 2-3 per year. I've also tried larger cities near by but am not an established customer at any of those and so SOL. I can buy grey at well above MSRP right this minute for sure. However, I have no interest in doing that.
While these new models are not super rare, anyone certainly cannot simply walk into any AD at this point in the cycle and buy one. If it was that easy, I would own one already. Until I can purchase near list price, I'll patiently wait and thoroughly enjoy the watches I'm already lucky enough to own.
