yala
·wow... what’s up with these lo-res watch pictures? this horse is dead on arrival. I now take back every bit of wishful thinking i had and second @MarktheTime ’s view: let’s just enjoy our vintage pieces and celebrate pre-Stelux UG.
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Perhaps I'm alone in thinking this way, but I'm really hoping the brand does NOT get re-launched. The beautiful, artistic and truly imaginative timepieces they created in the 1930s-1960s deserve their place among the all-time vintage watch greats. But I worry that without the brilliantly creative minds of those days, any "heritage" releases would likely diminish the brand's legacy and represent little more than ill-conceived and poorly executed efforts to restore long-lost glory. At the risk of waxing too poetic, I think part of the true magic of UG is that it was meteor flaming through the skies for a period of time, before it burned out from entry into the (quartz...) atmosphere. UG collectors have a rare chance to own some of the fragments and horological "dust" Universal Geneve scattered along the way, and for that I am grateful - and content.
Just my two cents. 😗
If someone were to resurrect the brand I was actually thinking recently that it would be interesting for LVMH to buy it and make it a sort of sub or sister brand to Zenith. Universal chronographs with (Martel-developed) El Primero movements would actually be somewhat poetic as well.
In fact, if they could somehow retain the magic of the original UG design language, they could be even better than Zenith's own offerings and warrant premium positioning...

But who is the person who owns the brand now?
Soon