Week before Christmas, when you'd expect them to be pushing deals. This was at the Watches of Switzerland in T5, A gates. Some brands cost as much in pounds as they do in dollars in the US (i.e. 6000 pounds vs 6000 dollars), others not much less. After VAT would have been removed, it was still significantly more expensive than buying full price in the US.
Meanwhile, the very next week, Feldmar Watch in Los Angeles was offering 15-20% off all models right off the bat if you were serious. And they had a far better selection!
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