Can you please let us know what a "factory reset" is? Did they do a full service on the watch or give you any information on what was done?
Can you take a video to show us what the crown is actually doing when you wind it forwards?
As has been said, some recoil is completely normal, and the 20 to 25 degrees is not out of the ordinary depending on the watch, as you can see here:
When you wind the crown forwards, do you hear any clicking? What happens if you continue to wind it?
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