While I agree much of the pricing to “us” is on the high side, I don’t think there’s any reason for them to
not ask those prices. If someone is willing to pay those prices, then common sense tells you you should be setting those prices.The only risk they have is when their customers attempt to resell the watch after a year or two, and realize it’s only worth maybe 2/3 of the value... but at the same time in 1-2 years the watch could very well be worth 30% more from where it is today, so all’s well. And if in that resale process their customers discover the dial is redone...? Well it’s easy for Bernardini to say ‘I’ll take it back for what you paid for it’. But how many of their clientele do that?
And in reply to some comments here... just because they can sell a watch for 15k eur doesn’t mean we can sell the same watch, in exact or maybe even better condition, for the same price. They’ve cultivated a set of clientele and built up
some reputation over the past 10-15 years, which we haven't. That certainly has some monetary value that they’re attempting to capitalize here (whether it’s deserved is another question, but it certainly exists).