These are stunning.. and dare I say, I always preferred them to the Ferrari-made Dinos
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Let’s face it Lotus always made cars that went like a scolded cat, had magnificent dynamics and stunning looks, but reliably, robustness and assembly quality were never their strong suit.
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Exactly how another useless stupid SUV is a move in the right direction quite escapes me….. like all of these softcock-roaders, with their ugly as a hatful of arseholes styling, total lack of off road ability, and compromised dynamics, the damned things are too busy trying to cover all the bases they fail to cover any properly.
Yeah they’ll sell them, but at the cost of diluting the brand essence, and given the market must be pretty well saturated, will they sell enough to justify the development costs? The sort of people that will buy them aren’t you usual hardcore Lotus enthusiasts who will forgive silly niggling faults, because they love the car and understand that it’s an impractical toy, no this new demographic of buyers will scream blue bloody murder, because the damned cigarette lighter socket doesn’t work, or the bloody cup holder has fallen off again!
If they don’t spend enough time and money on developing the design properly, they will drown in warranty costs and their reputation will suffer irreparable damage with this buyer demographic.
Let’s face it Lotus always made cars that went like a scolded cat, had magnificent dynamics and stunning looks, but reliably, robustness and assembly quality were never their strong suit.
If they haven’t got their sums right, they won’t get repeat buyers.
And Lotus may join the loooooong list of British car brands that are but a memory…….due to reputation damage and warranty issues caused by selling products that were rushed onto the market and weren’t properly developed because the damned bean counters wouldn’t spend any money on making it work properly.
We could say the same about Aston Martin with their new SUV, Ferrari with their new SUV, Maserati, Lamborghini, Porsche etc.. and on and on.. They all seem to be doing pretty well out of that market though it's not a market that I'm particularly interested in, they're spending a lot of time and effort on quality control, and the SUV will likely share a platform with another manufacturer, they have strong links with Mercedes AMG and Toyota in the current lineup. I actually really hope they succeed and I do wish them the best; they are a very unique brand who have never made particularly great quality road cars it's always really been about added lightness and handling, but looking at what they're now doing, it seems they're really trying their utmost to change all of that.
Group b or anything else?
Brands such as Ferrari etc, are known to all, a bit like Rolex in the brand awareness stakes, these are badges that are often purchased for the prestige of the brand with no real interest in the car itself, they’ll never drive it to anywhere near it’s potential. Now with a brand like Lotus that only really has enthusiast appeal, and is probably almost unknown to non car enthusiasts, a SUV is going to be a hard sell in what is a very crowded marketplace with every man and his dog trying to make and sell SUVs. Not everyone can be a winner.
If they don’t get it right first time there will be no second chances.
It probably broke down and the owner had no other choice!
That actually seems like the first genuine competitor to Singer, sounds absolutely epic and going to 11k is awesome but wonder how much it will end up being