This is going to be really hot among the nursing community, just a shame they didn't make one with an upside down dial, I know much much they pay for designer stethoscopes and scrubs, they'll collect every color
For a collab with AP, they had to be bolder than just copying the Royal Oak design to a coloured plastic watch. I think they nailed it - one cannot say it’s not original!
Whether this will be a commercial success, we will see…
A pocket watch around my neck doesn’t really appeal to me. But maybe I am just not fashionable enough!
Yeah, they missed the boat on that one.
An upside down dial with a sweep seconds hand and they may have had a chance.
But if nurses can get a whole range of colours for about AUD$2.00 each on AliXpress, they'd have competition.
Maybe a silly question, but how often on 2026 is a nurse or doctor taking your pulse manually.
But if it's going to go on a handbag or be clipped to something, wouldn't quartz make so much more sense
There is an interesting article about that here:
https://usa.watchpro.com/audemars-piguet-x-swatch-royal-pop-is-a-mistake/
Essentially, it looks like AP's new CEO (Ilaria Resta) is trying to shift interest away from AP's typical male buyers, over to women. And this could be a trinket they attach to their bags (like the Labubu fad from 2025).
I cannot see how this will work in changing who buys AP watches, unless they adopt a feminist marketing message like Ebel did a couple of years go (which did not work well for them).
Interesting article. This Labubu shit is so far out of my element I guess with this release I just have to smile and nod. I don't get it and I don't see how it's worth it to try this for AP. I would have assumed AP positioned themselves above this kind of thing. But then again, it's also a good thing they're not completely up their own arses like Patek Phillipe's leadership.
Still, I wonder if they've factored in that this might alienate and cheapen their core stuffy male buyer market. I've seen companies fail absolutely spectacularly by trying to pivot away from their core market in order to engage a completely new market. They risk winding up with neither.
