Advice about selling a watch on Chrono24

So I posted my FOIS on Chrono24 for $7500, which is approximately $500 less than what I paid for it, and I'll also lose another $500 or so after they take their fees if it sells at that price.

My question is this. I'm a private seller from Taiwan. In Taiwan, the FOIS is only worth approximately $5500-$6000, even in brand new condition, which is why I'm selling on Chrono24 hoping to attract international buyers. However, even though it's priced competitively, an international buyer will have to pay shipping plus import duty if they buy my watch. Is that going to be a problem that's going to make it harder to find a buyer?

I believe in the US for example a brand new FOIS is $8900 before taxes and closer to $10k after taxes. However, if a US buyer buys from me and pays import duty it'll get pretty close to that price and doesn't represent a significant saving, especially if they can get one from a US seller.

The watch has only been up for 2 days, which isn't long, but I'm just thinking about my options right now.

If it's going to be too difficult to sell for a reasonable price due to my location then it might be better just to keep it, then take it back to the UK with me when I go back to visit my family. Then my family can sell it on my behalf from the UK, and it also means I avoid import duty.

What do you think I should do?

^ agreed duties / shipping factor into decision making on choosing between an international option vs domestic when buying

Just to be clear, I won't be returning to the UK until around July/August because I'm trying to set up my business here. So would you suggest taking the listing down, just keeping the watch and enjoying it because it's going to be too difficult to sell internationally, and selling it locally will mean too great of a loss?

It's a little cheaper than the other watches that are a similar age and condition.

You really can’t get $6500 for it locally?

A dealer quoted me around $5000 to buy mine from me, and another dealer had one for sale at less than $6000. It's not a popular watch in Taiwan.

I'll answer you from my European perspective.

There are 13 available in European union on chrono24 for a price less or equal to €7000, and they are all brand new.
They are sold by professionals and, unlike yours, I don't have to worry about VAT or shipping costs.

Yours appears at €6609 excluding VAT and shipping. So to be honest, there's little chance I'll choose yours.

Yes, that's true, which makes me think it's not worth it trying to sell it, because I'll lose so much money on it.

you can try to understand the potential buyers, but at least the only thing is:

how much you can get and decide if you will sell for this price


prices on chrono 24 (and other market places) are showing the sellers wish

It's not likely you will sell it for $7.5K on c24 because you are private seller. Private seller is automatically 10-15% less sellabale price, because they are risky and have no history of sales. If you check C24 new FOIS put on sale for $6K by private seller (starp, not barcelet) still not sold. If you can have $6K locally it could be a good price.

keep it

This.

I've taken a steep loss on some watches but once they are sold, I mentally move on.

In fact, at this point when I own a watch I stop thinking about what I've paid for it and think only of what it's worth if I sold it. Then the question is, would I prefer to have this watch or xxxx dollars if I sold it? The purchase price is no longer relevant.