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A Hands-On Introduction To Two New Bicolor Omega Speedmaster Professional Moonwatch Models

S
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The Apollo 11 50th two-tone started at 9,100 or 9,600 euros in 2019. Was the same price as the Snoopy3 in 2020 so would be 11,800 in 2024 after the price hikes. Had moonshine golden bezel and on the dial. These ones have gold buttons and a two tone bracelet for 8k extra. 20k is a little steep, nice watches however.
 
Gubbo
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S Space22
The Apollo 11 50th two-tone started at 9,100 or 9,600 euros in 2019. Was the same price as the Snoopy3 in 2020 so would be 11,800 in 2024 after the price hikes. Had moonshine golden bezel and on the dial. These ones have gold buttons and a two tone bracelet for 8k extra. 20k is a little steep, nice watches however.

How much more gold do these have with the bracelet? If you factored in extra weight and the all time highs in gold, do you get part of the way to that 8k?
 
S
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Probably around a troy ounce (31 grams), which is about 2350 US at the moment, if it were pure 24k gold. But yeah you don't just pay the spot price for the commodity on the open market ofcourse in this watch.

Btw the dial doesn't seem to be full gold, probably plated. There is no 750 AU or 925 AG engraved in the dial.
 
Caliber561
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S Space22
Probably around a troy ounce (31 grams), which is about 2350 US at the moment, if it were pure 24k gold. But yeah you don't just pay the spot price for the commodity on the open market ofcourse in this watch.

Btw the dial doesn't seem to be full gold, probably plated. There is no 750 AU or 925 AG engraved in the dial.
It's confirmed that the dial is PVD plated. Aside from the pushers+crown, bezel, and bracelet links, there isn't much gold present. That's more or less the norm for two-tone watches, but usually the price is not 2x the base model.
Edited:
 
rebar
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And thats a no from me. Used - maybe. Plating is a no go for me at this price point
 
GrussGott
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twizit twizit
Omega's pricing really really jumps about between different watch types in the catalogue.

Great point, this is exactly it: different pricing tactics per market segment, product, & customer segment.

Great product strategy (pricing is tactics I'd say) is:
(1.) Do something really hard, that ...
(2.) Leverages your unique strengths & capabilities, that ...
(3.) Is surrounded by some or most comparable products to your competitors.

So, e.g., Gordon Ramsey spent years perfecting Beef Wellington which is pretty hard, and it's in a menu which includes many comparable dishes to his competitors; so he's got the draw (attention & interest) & the closers (decision & buying)

The Speedy is really hard, nobody has anything like its heritage and Swatch Group has some unique manufacturing AFAIK: truly Swiss made in Biel/Bienne.

Then in Divers they have the whole Bond thing ... I'm an old school fan, though not here, nevertheless I love their divers in spite of that, so they're got the same formula & my $$$.

And then they've got a lot of products to surround their anchor products where they're using various pricing tactics.
 
STANDY
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Over 90% of the watch market are “One and Done”
Over 50% of people above pick a watch out of a boutique display case.

People still like 2tone watches.

Funny as I have read several articles lately on several types of media on the gold watch being back in vogue.

https://vogue.sg/yellow-gold-watches-trend/

https://www.nytimes.com/2023/12/10/fashion/watches-yellow-gold-cartier-.html

Putting our weird watch fanatical eye and feelings over what a brand does is ludicrous.
 
pspagano2099
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I actually really like these but the pricing is fully unhinged.

There's no where near enough gold content to justify a 125% increase from the steel Speedy price. That's over 4x the premium even Rolex charges for two-tone over steel Daytonas. And in Rolex's case, there's a more actual gold on a TT Daytona (ie. the entire bezel).

$10-12k would make sense, $18k is... I don't even know. The whole "we can't criticize brands because they know better than us" thing is just getting old at this point. I think it's far more plausible that Omega has just been making bad decisions over the past few years. It will be interesting to see if their 2024 sales fall as much as they did last year.
Edited:
 
GrussGott
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pspagano2099 pspagano2099
The whole "we can't criticize brands because they know better than us" thing is just getting old at this point.

We're all free to criticize Omega, it's more a question of if the critique is/will be right & we all have our thoughts there.

For example your critique is Omega is getting pricing wrong because the average 2 tone Speedy buyer knows how much gold is here or there, what base prices are, & how that compares to competitors, even if those models are unobtainable.

Others believe the average 2 tone Speedy customer is an impulse buyer & has no idea about that stuff, nor cares.

Ultimately the sales numbers & longevity of those models will tell us what likely happened.
 
pspagano2099
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GrussGott GrussGott
We're all free to criticize Omega, it's more a question of if the critique is/will be right & we all have our thoughts there.

For example your critique is Omega is getting pricing wrong because the average 2 tone Speedy buyer knows how much gold is here or there, what base prices are, & how that compares to competitors, even if those models are unobtainable.

Others believe the average 2 tone Speedy customer is an impulse buyer & has no idea about that stuff, nor cares.

Ultimately the sales numbers & longevity of those models will tell us what likely happened.

That's a fair point, I just keep seeing the logical fallacy pop up that brands must always do things because they are making smart business decisions. As we all know, that just isn't true and incompetence is often a more plausible explanation for incomprehensible decisions than omniscience in the real world.

I would also posit that the average walk-in customer isn't looking for an $18k+ premium model over a standard steel one. Even a non-watch enthusiast can look at the steel model price and then back at the TT price and go, "um that seems absurd."
 
Evitzee
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pspagano2099 pspagano2099
I would also posit that the average walk-in customer isn't looking for an $18k+ premium model over a standard steel one. Even a non-watch enthusiast can look at the steel model price and then back at the TT price and go, "um that seems absurd."
Not necessarily, many people walk in not knowing what they want, or even looking for a watch, they see something that strikes them and they buy it. They aren't comparing the $10k price difference, it's a Veblen good.
 
GrussGott
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pspagano2099 pspagano2099
I would also posit that the average walk-in customer isn't looking for an $18k+ premium model over a standard steel one. Even a non-watch enthusiast can look at the steel model price and then back at the TT price and go, "um that seems absurd."

Well I can only speak for the OB in Zurich (which might be unfair), but our (awesome) sales guy there said 90% of his customers are walk-ins looking for something to commemorate a special occasion, don't really know what they want or much about the options, and get their watch engraved.

The funny thing is, I went in intending to buy the 300M, but walked out with an engraved Oreo amongst other stuff that raised the bill 2x+ and all of it was impulse buys.

And I'm going back this year and know exactly what I want! But who knows what I'll leave with ... I very well may impulse buy a 2 tone sedna even though I'm going in for a white dial amongst other stuff.
Edited:
 
Walrus
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11BA17DA-FAF4-41B2-A224-D302A8DB1D4A.jpeg
I think you are all wrong. I wrote up this explanation on a whim



ChatGPT
The newer two-tone Omega Speedmasters continue the tradition of excellence established by their predecessors while incorporating modern advancements in materials, technology, and design. They offer a harmonious blend of stainless steel and luxurious elements like gold or rose gold, providing a refined and sophisticated appearance. Moreover, advancements in manufacturing processes ensure impeccable craftsmanship and precision, resulting in a timepiece that not only looks stunning but also performs exceptionally well. Additionally, Omega often introduces innovative features and enhancements in their newer models, further elevating the appeal and desirability of the two-tone Speedmasters.

thank you
 
GrussGott
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Omega:

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Omega Forums People:

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YYTIN
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I’m in the « not for me » team
… but I also thought 5years ago that full gold watch would be too much for me : and now I do like wearing my constellation deluxe YG and I am ready to look for the matching gold bracelet and other RG watches.
So I’ll may change my mind.
No remark on pricing : I buy vintage anyway and know little about new watch pricing.
 
jcdevoe26
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texasmade texasmade
I like the Sedna Gold version more than the Moonshine. I think the bracelet would look better if the whole center link weren't gold and it was just the polished part that was gold similar to the Seamaster 300 Diver two tone.
Agree! I think it would have looked cool to have it similar to the TT seamaster bracelet.
 
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