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30th October 2024 - Universal Genève is Back !

Libello Tempi
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Gotta appreciate the leathercraft aspect of these. The massive lettering of "Universal" on the dial gives me a bit of a poor redial feeling from a vintage standpoint..😂Hoping they adjust that to something more delicate before mass production
 
Drawrof
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YY77 YY77
Zenith also did their A386 revival in gold for the 50th EP anniversary back in 2019 but I suspect this won't be sold for the low sum of € 19.5k.
CHF135k for a set of 3 watches apparently 🫣

(Proceeds support the Geneva Watchmaking School)
 
bgrisso
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These are beautiful watches, but there are not a regular production release, and the proceeds go towards non profit education, so I think the purpose is just to get press and keep people talking about UG, as they move forward to the relaunch.
As such I think it's effective, and I'm not inclined to pick them apart in comparison to vintage examples.
But I'm not sure I will be able to afford a new UG, based on the ways things seem to be headed.
 
Knebo
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These are very good looking and it's cool that they have restored 281 movements. Original 36mm size. I really like that.
All solid gold. Maybe a steel version will follow?

I think they are running a good marketing campaign. Trying to establish the brand at the premium segment. Just below "holy trinity". Maybe at the JLC level.
 
khanmu
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Beautiful - if the stainless steel Nina version is ever ready for a sensible price, I’ll be in the queue and the Dan Henry at the charity shop…
 
lsj
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does it mean that the case back is transparent? or just very fine polished metal.

Screenshot_20251107_173119_Instagram.webp
 
M
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I guess that is just some kind of metaphor. Le Couturier de la Montre - The tailor of watches.
 
CaseStudy
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I wonder if UG is reflecting on Omega re-issuing the observatory line in the same fortnight as their launch? It might have a similar ring. A five-figure steel classic reimagined. Somehow targeting consumers who love it enough to open their wallets wide AND at the same time feel unfulfilled with existing vintage offerings. Reckon it’ll be the pricing that has onlookers either cheer or sneer.
 
Knebo
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If you haven't all seen it already :
Screenshot_20260406_222737_Instagram.webp


Polerouter definitely coming back.
 
S
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a new video has been released on YouTube. We can briefly see the new polerouter and caliber around 3.20.

UG Clip
 
M
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S SWV
a new video has been released on YouTube. We can briefly see the new polerouter and caliber around 3.20.

UG Clip
Looks promising...

1775638162639.webp
 
CaseStudy
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At 3:15 we see a diamond studded de luxe polerouter, and ironically at that moment the director comments on their goals of functional beauty. 😵‍💫 At least some of the teased stone dials have some restraint.
 
G___
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When they start going on about our "pret a porter" watches start at CHF14K.... (Polerouter, no date). A date window is +CHF2k.

A shame, the Polerouter looks brilliant and, once upon a time, they were sold new for far less than the #currentyear equivalent.

I'm sure the wealthy will snap them up. Or they'll be bring back the lower tier models in a few years.

Credit where due, the Polerouter and Compax are gorgeous and the I'm curious to find out more about the new Microtor caliber.
Edited:
 
Fallout Boy
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Which customers, which target group, which market, which countries do they probably want to serve? 😕
 
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