I'm sure this has been discussed elsewhere on the internet until missiles rain down from the sky, but the problem (*as I see it) with NTTD and the Craig era in general is
Spectre. That's not fair to
Spectre though, it did just fine being awful completely on its own, so perhaps NTTD's problem is that someone thought
Spectre was a good idea in the first place and wanted to continue those ideas into NTTD the way they did.
But,
I have no idea just how involved Broccoli and Wilson were with the writing of that film, but I have to think a lot of mistakes came together all at once. AFAIAA, weren't B&W involved since
Goldeneye? Brosnan has two good movies, one that's ok, and then one that started off great and then went completely off the rails plot wise (DAD, imnsho).