Myself, I have an upper limit on straps, which is $70. I also try, whenever possible, to get from small producers who use good leather and hand-make their stuff. So, here are the ones I've used and am happy with, in roughly ascending order of cost (though they're all pretty close):
https://www.etsy.com/uk/shop/SarmatiaLeather?ref=simple-shop-header-name&listing_id=531876271
- SarmatiaLeather (ETSY). Great leathers, excellent crafsmanship, and a good guy to deal with. Excellent for more bespoke orders.
https://www.twostitchstraps.com/
- Twostitchstraps (mentioned earlier) amazing VFM, nice leathers, good finish, a real class operation
https://www.bandrbands.com/index.aspx
- Great leathers, great craftsmanship, great customer service. Really nice range of straps, too.
https://www.etsy.com/uk/shop/SarmatiaLeather?ref=simple-shop-header-name&listing_id=531876271
- Colareb. These guys are
the bomb. You pay a bit of a premium, but their straps are really lovely.
https://www.etsy.com/uk/shop/FOXTROTSTUDIOSHOP
- Foxtrot Studio.
Amazing leather and craftsmanship. If you want leather NATOs/Zulus, look no farther. Also lovely to deal with.
For the larger producers when I want something a bit cheaper or more standard, Rios is good. Condor is excellent VFM. Hirsch and DeBeers are, imho, a bit overpriced for what you get, though I do have some nice straps from them and it's easier to get Teju Lizard, which is one of my favourites for formal straps.
How I choose straps is another matter. It's easy to just go with quality of leather--personally, I'm a fan of Horween, Crazy Horse, and Thoroughbred. I'm slowly but surely learning a bit more about stitching and burnishing, which makes a huge difference.
It's
always worth checking out the Watch Parts and Accessories forum on OF to see if they have what you are looking for. OF folks are often selling very nice straps for far less than you would ordinarily pay, and the craftsmen that sell through their are top-notch. Just bought one recently from jankoxxx and his stuff is lovely. He's got a sale on now, which still has some wonderful pieces available . . .
https://omegaforums.net/threads/dec...ovan-italian-cordovan-calf-and-others.124249/
Happy strapping!