These examples show different lighting, and consequent variations in colour rendering. The missing marks on the bezel could be, relatively speaking, 'innocent' and a result of indifferent photography, rather than any great plan on their part. Not that I'm trying to come to their defence… but auction houses often have in house guys, under tremendous time pressure. Or they outsource the work on a price/piece basis and believe me, they don't pay much.
While they should be using and paying for top photography, they're more concerned with their own ROI; it's not Watch Time magazine, selling watch porn to enthusiasts, it's a more brutal world.
With respect, I don't think these images prove your point, but they do highlight the journey of the watch up and down the economic ladder. Interesting stuff.
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