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pdxleaf
·The article suggests there are a couple benefits of buying pre-owned from one of their AD partners: surety that the watch is real, a service, and a warranty.
Is this much different than what a buyer already gets from any honest watch dealer? The only difference might be a Rolex warranty if a watch is outside the factory warranty. However, many watch dealers offer a 2 year warranty, as well as guarantee authenticity, even for watches without a factory warranty.
This program sounds like it mainly benefits the AD resellers, rather than Rolex. It gives the resellers an official stamp of approval that they can say their competitors don't have. Rolex gets a payment for the partnership, but the dealers get the marketing.
The article may just as well read, "flippers, bring your Rolex to 1916." No judgment on 1916 or Rolex, this is just a business ploy to get more inventory. There are plenty of first time buyers with no knowledge other than they heard Rolex is the best, but who are nervous about getting taken. If anything, the article tells me that the 1916 company is stepping up their game. It doesn't seem to change much else in the watch world.
Is this much different than what a buyer already gets from any honest watch dealer? The only difference might be a Rolex warranty if a watch is outside the factory warranty. However, many watch dealers offer a 2 year warranty, as well as guarantee authenticity, even for watches without a factory warranty.
This program sounds like it mainly benefits the AD resellers, rather than Rolex. It gives the resellers an official stamp of approval that they can say their competitors don't have. Rolex gets a payment for the partnership, but the dealers get the marketing.
The article may just as well read, "flippers, bring your Rolex to 1916." No judgment on 1916 or Rolex, this is just a business ploy to get more inventory. There are plenty of first time buyers with no knowledge other than they heard Rolex is the best, but who are nervous about getting taken. If anything, the article tells me that the 1916 company is stepping up their game. It doesn't seem to change much else in the watch world.
