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Why did Rolex use the name Yachtmaster in 1992 when omega already had several master brands?

JwRosenthal
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flw flw
I drive a REAL 2 series (with only two doors). I empathize.
Wait, I have a 5 series with 4 doors...did those bastards short me a door??
 
flw
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JwRosenthal JwRosenthal
...and there’s the poop joke! Knew this thread wasn’t complete yet. Thank you @Mad Dog for keeping us grounded.
I teach high schoolers ... I can't get through the day without a good poop joke or two 😁
 
JwRosenthal
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flw flw
I teach high schoolers ... I can't get through the day without a good poop joke or two 😁
It is a unifying factor among all of us earthly creatures...we all poop.
 
Huus
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JwRosenthal JwRosenthal
It is a unifying factor among all of us earthly creatures...we all poop.
And some think their poop don't stink. But their fart gives them away.
 
dsio
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They also probably used it due to the original Yacht-Master prototype in the 1960s.

rpr_Daytona_story4.jpg
 
STANDY
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emilycestmoi emilycestmoi
This was a question that came up recently in my local redbar group and I'm curious if anyone has any insight.

Omega is somewhat synonymous with the "master" name for their watches: seamaster, speedmaster, railmaster, flightmaster.

So why did Rolex confusingly name their new watch the Yachtmaster in 1992?

Was it purely coincidental? Was Rolex trying to capitalize on Omega's branding? Was Rolex trying to take the name before Omega did?

I'd love to hear any thoughts or ideas!

Yacht-Master was a term patented by Rolex in 1932 📖
 
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