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Why 10:10

Harbormaster
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Hello everyone! I have noticed that quite a few watch collectors set their watches to 10:10. Is there a reason for this or am I missing something?
At first I thought it was to position the hands so the dial can be clear and viewed. But I think other hand positions show the dial even better…. Any thought? 😎
Edited:
 
blufinz52
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A Google search turned up this:

The reason behind 10:10 may or may not be to show a happy or positive 'expression' for most watch brands. The one reason that most of them would probably agree with is the fact that 10:10 shows practically every element on the face of the watch as clearly as possible.
 
Harbormaster
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Wouldn’t 9:15 show the dial even better? Even at 10:10 the text is somewhat blocked.
Edited:
 
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