I think it's not really necesarry where, you just need the right intuition.
I recently got my first watch after searching about a year trough all brand (nearly bought a Rolex and a JLC). Then I noticed a Seiko I never saw before. The seller just had two crappy pics (only showing the bezel), but even this crappy pics made me want it. I looked up a bit in the internet, but no picture from Seiko was real good, the watch just looked like a cheap China diver. But then I noticed some user made pics on watchuseek and other sites. Conclusion: The SBDC039 Prospex Transocean is a beuty, and Seiko should hire a good Photographer 😁
Btw, I got it for about 500$ in a very good condition (just the clasp is somehow not original??? but a legit one only costs about 40$...).
I got it that cheap because the auction had a minimum bit and a instant buy option + crappy photos and unresponsive seller made me win 😁