What goes around, comes around!

I walked past the Birks Jewellers store in downtown Calgary, today, to find it no longer carries Rolex watches! I phoned Brinkhaus Jewellers (owned by Birks), and they no longer carry Rolex watches! Both these stores had been bastions of the Rolex line for decades! There is one Birks store here that carries Rolex, and one AD as well. My how things change! Anyone else having encountered similar changes? Too much manipulating the market by Rolex, I suspect.