To my untrained eye it looks like it came out of a Cracker Jack box. Hopefully they didn't produce too many of those. Don't think it will be a big seller.
I certainly admire the craftsmanship and creativity, but not my style personally. They make some unusual watches, and are very good at it. Only 10 of that specific model, but others in the HM6 series so 88 total. I'm sure they will sell every one.
It reminds me of the dash of my grandmother's '61 Buick Electra 225 that she drove when I was a kid. The speedometer was read off of a mirror's image of the actual gauge.
Not a fan of that watch (or any of their watches really), but I would love to have any of the Robot Clocks MB&F makes. And I think they're *only* priced around $35,000.