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joeshoup
·Back in the beginning of quarantine I amused myself by trawling the archives of Esquire magazine for watch ads. (The internet archive hosts a complete searchable run from 1934-2015). Esquire is an American men's magazine; it ran few watch ads in the 1930s, but from the mid-1940s there might be a dozen ads per issue - two dozen around Christmastime. Here's a peek into the ways Omega presented itself to the American market from 1946 to around 1970.
Please chip in your images - it would be interesting to see how the brand positioned itself in different countries and advertising contexts!
1946: "World Wide Symbol of Accuracy"
The 1947 line-up:
"This is the watch men want", 1949
"The watch the world has learned to trust", 1955. What an awful slogan 🤪
1961: Targeting the first of the baby boomers. About this time "for a lifetime of proud possession" becomes the slogan. I wonder what in the world they were selling for $10,000 in 1961?
December 1961. Nice Connie I must say.
The "Ultima Constellation", 1967.
It's 1968. Bring on the mesh!
December 1969: All other slogans abandoned for "The First Watch Worn on the Moon"
December 1970. My 145.022-69 was made a few months later!
Please chip in your images - it would be interesting to see how the brand positioned itself in different countries and advertising contexts!
1946: "World Wide Symbol of Accuracy"
The 1947 line-up:
"This is the watch men want", 1949
"The watch the world has learned to trust", 1955. What an awful slogan 🤪
1961: Targeting the first of the baby boomers. About this time "for a lifetime of proud possession" becomes the slogan. I wonder what in the world they were selling for $10,000 in 1961?
December 1961. Nice Connie I must say.
The "Ultima Constellation", 1967.
It's 1968. Bring on the mesh!
December 1969: All other slogans abandoned for "The First Watch Worn on the Moon"
December 1970. My 145.022-69 was made a few months later!
