It might help to familiarize yourself with the following concepts, which might explain some aspects of OF's "Seiko Humor."
Paper Tiger
something or someone that claims or appears to be powerful or threatening, but is actually ineffectual and unable to withstand challenge
Eurocentrism
a worldview that is centered on Western civilization or a biased view that favors it over non-Western civilizations
Herd Mentality
describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis.
punch down
slang
To make jokes at the expense of a person or group that is in a position of social, political, or economic weakness relative to oneself.
As in,
'A badly abused Kinetic watch is presented as a paper tiger, fueling the herd mentality of eurocentric contributors who lavish themselves by punching down on the Seiko brand. Although punching down is never a good look on anyone, it is a particularly bad look on men who gather around a shared celebration of jewelry.'
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