The first watch in question is a redial. Sloppy printing and the E that should have the accent over it is suspiciously covered by the hand.
The second watch above that Modest Proposal pictured has the correct font, the È in GENÈVE looks to have the proper accent mark & shape, and most importantly the ampersand (the "&" symbol) appears to be the correct font / shape. I'd want to see a very good macro from a slight angle to see if the ink has depth to it. You can usually spot a small reflection of light if it's original, while redials are usually flat ink.
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