As a cyclist and watch geek, this has me stoked. Tudor is my second favorite brand after Omega, so I'm hoping to see a tie-in I will fall in love with. https://www.cyclingnews.com/feature...cellara-on-tudor-pro-cyclings-2023-ambitions/
Yes and the irony is that Richard Virenque went on to become an advertising ambassador for… Festina watches!!